Lessons
Aligning to Measurable Objectives
1Course Overview
00:42 2Why Are Goals Important
02:10 3What is a SMART Goal
06:36 4Helping Client to Identify SMART Goals
05:25 5Common Errors with Goal Setting
03:16 6Case Study Winning the Olympics on Social Media
09:53 7Quiz : Aligning to Measurable Objectives
Metrics and Measurements, Definitions
8Why are Metrics Important
01:47 9Facebook Page Insights
05:10 10Instagram Analytics
03:53 11Twitter analytics
03:52 12LinkedIn Metrics
02:23 13Youtube Metrics
03:24 14Quiz: Metrics and Measurements, Definitions
Social Media Listening & Competitive Audit
15Social Media Listening Tools
06:38 16Competitive Audit - Analysis
03:08 17Quiz: Social Media Listening & Competitive Audit
Social Media Analytics - on the website
18Linking Social Media activity to Google Analytics
09:57 19Tracking Website Traffic
05:56 20Pixels
03:50 21Quiz: Social Media Analytics - on the website
Measuring and Reporting the Results
22How Often Should You Monitor a Campaign
02:58 23What to Look at When You Measure Results
09:46 24Measuring the Results
04:57 25Reporting the Results
04:32 26Quiz: Measuring and Reporting the Results
Conclusion
27Conclusion
00:53Final Quiz
28Final Quiz
Lesson Info
Instagram Analytics
in this next lesson, I'll cover instagram metrics and where you can find those within the platform as well. Some of the key metrics on instagram are related back to the strength of your content and how engaging you've been with your audience to key metrics that we look at on instagram are likes as well as comments on each piece of content and that will be engaged or a measure of how engaging your content is. The more engaging your content is, the more likes and comments you'll be receiving. It's kind of intuitive. The second metric you might want to look at are your most engaged posts. So taking a look at which pieces of content got the most likes, comments and overall reactions or responses. But also taking a look at which hashtags helps your post to become the most discoverable. So as we know on instagram, people discover you through your hashtag strategy and it's a platform where you can grow your following and increase engagement with your audience by using hashtags. So this report...
or this metric will tell you which hashtags helped for your content to be discovered. Another metric that might be interesting to dig into is your reach over a certain period. So taking a look at the number of accounts who saw either your static posts or your instagram story would be pretty important as well. Taking a look at how many people saw your content, how many engagements it got over that time period and setting that time period on instagram. Unlike some of the other platforms, you don't have the possibility of setting specific dates. So you'll have to test set a time period. Usually it's reach over the past day, reach over the past week, the past 30 days and up to a year. So you can take a look at how your content performed up to the past year. Unfortunately you can't be as specific as saying, I want to know how this content performed from february 14th through March 3rd, that's just not the way that the platform exists at this moment. And so it's really about looking at post performance over a specific time periods. The last instagram metric that's pretty important is your follower activity. So this is going to tell you follower growth or loss. So whether or not you've gained followers are lost followers, but it will also tell you when your followers are most active on the platform, it'll give you a read of which day of the week they tend to be in the app as well as what time of day they tend to be on instagram as well. So these are all important metrics to know, as you're looking at your instagram campaign, some of the insights that you'll get within the app itself are going to be directly related to this. And so as mentioned, you'll also get when you look into your follower activity, you'll get a sense of demographics for your followers, you can see where they're located, which countries are located in which cities are located in, you'll get to see various pieces of content and how those pieces of content performed. And so you can sort that content by engagement, impressions reach comments as well as follows. And so if having a follower strategy of follower growth strategy is important to you being able to identify which pieces of content brought in more followers would be critical there so that you can learn more about what you can be posting to be able to get more followers. Other things that you might want to dig into as well are just trends over time. So other insights that you'll see is the number of impressions that you've gotten in the past seven days. The number of posts that you've put out there for the last seven days and how that compares to the week before. This helps sometimes with correlating between the post cadence that you should be having. So if you're posting more, are you getting more impressions if you're posting less, are you sacrificing impressions? It will differ for every account. But these are all things that you might want to look at in the app itself as well. And that wraps up the key instagram metrics and where to find them within the dashboard
Class Materials
Bonus Materials with Purchase