SEO Fundamentals: The Ultimate Framework
Cleo Kirkland
Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Know what a search engine is and understand how it works.
- Build an expert SEO strategy from scratch.
- Understand the evolution of Google’s algorithm and how it works today.
- Create optimized online content and perform a qualitative content audit.
- Know your way around all of the most popular tools that SEO specialists currently use including free and paid options.
- Report the progress of our work to your stakeholders in a succinct way.
- Thoroughly check Google’s Index and Google Search Console.
- Set up Crawler Tools and interpret Crawler Tool reports.
- Perform a professional competitive link audit.
ABOUT CLEOSIE'S CLASS:
Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.
In this project-based class filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.
By the end of this class, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.
WHAT YOU WILL LEARN:
- An overview of the basic principles of SEO theory
- How Google’s algorithm works for ranking web pages
- A professional framework for doing the job of an SEO specialist
- SEO project management principles including reporting your SEO impact
- Professional templates to report your SEO findings
- How to interpret page speed tool reports and check schema markup
- How to perform a keyword gap analysis and keyword opportunity sizing
- How to find high-quality contributors for your site and send mails through NinjaOutreach
WHO THIS CLASS IS FOR:
- Marketing managers and reps needing to gain a solid handle on SEO
- Anyone wanting to start a professional career in SEO
- SEO specialists wanting to improve on their skills
- Business and site owners wanting more organic traffic
- Web programmers, designers, front end and full stack developers looking to diversify their skillset
- All levels of experience
ABOUT YOUR INSTRUCTORS:
An SEO expert with 12+ years as an in-house specialist and consultant, Cleo is a successful entrepreneur and business owner with a focus on hiring and training freelancers to scale their organic marketing efforts.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Ahsan Waqas
Good