What Kind of Work do SEO Practitioners Do
Lesson 3 from: SEO Fundamentals: The Ultimate FrameworkCleo Kirkland
What Kind of Work do SEO Practitioners Do
Lesson 3 from: SEO Fundamentals: The Ultimate FrameworkCleo Kirkland
Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
What Kind of Work do SEO Practitioners Do
as an SEO practitioner whether you're a specialist doing the work or a manager of specialists is your job to help the company ranked as high as possible on page one of google search results. The higher you rank, the more clicks you get and the work below is the type of work we practitioners do on a day to day basis to drive the campaign forward. First we start with SEO analysis where we audit the site looking for trends and how google is accessing the site if google is encountering errors and we also look at how rankings change over time during this process. SeO practitioners will use tools like screaming for all excited bulb and deep Kroll tools that measure page speed like Lighthouse and GT metrics and tools that measure traffic and rank growth like google analytics, google search council and SEm Rush. All of these insights are then passed to the person doing the S. C. O. Strategy which is where we determine what kind of content and links we need to generate in order to achieve our r...
anking goals. Once your strategy is in place, Next up is time to build content and links when you're building content. It's important to work backwards from the keyword research that your strategists and sc analysis that has produced and you want to ensure that every page is optimized. So you'll use tools like SEm Rush writing assistant to help you ensure the pages optimized and when building link you'll use tools like HRS to identify link building opportunities, tools like ninja outreach and hubspot to find contact information and scale outreach. the publishers that relate to your business. Finally, there's S C. O project management, which we'll touch a little bit on this course. Sdo project management is basically the practice of making sure your project is moving forward because with sc Oh, you have to work across many different teams within an organization to move your project forward. In the next section, we'll talk about all the various tools. I briefly mentioned here that each type of specialist users see you soon.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Ahsan Waqas
Good