Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
Analysis Introduction
before I do anything to the site before I change the title tag or build a link or lift a finger to help SEO execution I start with analysis. My goal is to catalog the current state of ceo for the company, in this case kids health dot org. So I can figure out what S. C. O related projects to take on first and then later report on how my projects have helped the company increase their rankings. S. C. O. Analysis includes doing a Technical SEO audit, a content audit, a link audit and a keyword ranking audit. And of all of these audits, I usually start with the technical SC. So in this lesson I'll give you a high level overview of this audit and talk about why it's important. So what's the technical S. C. O on it? Well, sometimes your site's own code will get in the way of rankings. For instance, if the websites robots dot txT file blocks google from crawling an important page or maybe if the website has accidentally created hundreds of versions of the same page, causing google to be confu...
sed as to which pages should rank. We'll discover all these problems and more in this phase of analysis. Quite simply during the technical SEO audit, I want to discover as many code based roadblocks to rankings as possible and then I work with my development team to remove those problems in general, I will do a technical SEO audit for my websites when I'm starting a new engagement or launching a new site when rankings drops suddenly, which is part of the oops, something happened on it When the team wants to migrate from one set of euros to another. Say moving the blog from blog dot domain dot com to W W dot domain dot com slash blog. When the team has done a lot of SEO work, built lots of content and links, but nothing has changed. And finally actually do a pared down version of this audit just about every week, particularly for sites that have a lot of people working on the website. Sometimes other teams will release code and actually break SEO rankings, say maybe someone adds a no index tag on the homepage. It actually happens often even at the largest of companies. So I track issues from week to week Now, every analyst has their own way for doing a technical SEO audit. They have different tools they use and perhaps they have a different process for working with their development teams. But in the next few lessons I'll show you my basic framework for doing this work which boils down to how to check google's index checking, google search council, setting up your crawler, reviewing the crawler reports and finally reviewing page speed reports. I'll walk you through all these steps and give you a template to record your findings. So let's get started with our technical SEO audit starting with the end in mind which is recording your findings. So you can review with your teams
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Ahsan Waqas
Good