Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
Intro- Course Overview
first I want to say congrats on taking the first step towards your journey to becoming a great SEO practitioner and I am honored to have the opportunity to Burscough coach. This course is for those who are relatively new to S. C. O. And the S. C. O. Veterans. If you're relatively new to S. C. O. We give a nice overview of S. C. O. Theory and S. C. 01 on one, we'll cover the ranking factors, discuss what are the different types of SEO specialists jobs, what tools of the trades and how google's algorithm works for ranking web pages. If you're an experienced practitioner, feel free to skip this section and go straight into the work which is my personal framework for doing the day to day work of an S SEO specialist, particularly str analysis. SeO strategy, building content and building links. Just don't forget to download all the files for the next section because we'll use them throughout the course and last but definitely not least. We'll go over tips and tricks for reporting the progres...
s of your work to your various stakeholders. We'll also talk about common challenges you'll face in executing your campaign, how to overcome them and other S. C. O. Project management tips, exciting. Yes. So without further ado let's jump straight into S. C. 0101. We'll give you a quick overview, walkthrough of S. C. O. Theory and again please download all the files in the next section as they will be used throughout the course
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Ahsan Waqas
Good