Interpreting Page Speed Tool Reports
Lesson 13 from: SEO Fundamentals: The Ultimate FrameworkCleo Kirkland
Interpreting Page Speed Tool Reports
Lesson 13 from: SEO Fundamentals: The Ultimate FrameworkCleo Kirkland
Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
Interpreting Page Speed Tool Reports
All right, last but not least. It's time to check page speed or how quickly does the page load for users. Now, it's important to note that it's not specifically page speed that google measures, it's time to paint, which is when a user first sees an image or copy. So here we go. So page speed, you must monitor it now. Sites like site bulb and screaming frog, they do monitor page speed but their recommendations are less robust. So I recommend using the standalone tool in addition to those tools and here's this tool, google page speed insights first. Let's start by typing in our domain Putting in the home page 1st. It gives you an option of desktop versus mobile. If there are different recommendations, I would highly prioritize mobile first because google has mobile index then it gives you a score here and it gives you a health range here. Next you see first content, full paint, this is how long it takes for users to see something. You know, it's not how long it takes the page to load in ...
its entirety, but how long it takes them to see something and that correlates to these images down here. 4.7 seconds you say? Okay, 1234. Close to five seconds until the user sees this image. Now, can we reduce that time so that the users are less likely to bounce. That's what pace speed optimization is all about. Next. You see all the opportunities here here are the recommendations that they have in priority order and they tell you everything about the recommendation and give you examples that you can include in your scr research spreadsheet. And finally they also show you the things that are not wrong with the site. And so you have a running tally of what tests you've passed now. All of this is great. But it doesn't mean anything without a point of comparison. If you're ranking for a news related term, you're probably in a search with a whole bunch of news pages and they all probably honestly have a page speed of 90 to 100. But if you're trying to rank for hotels in des Moines Iowa, those are usually dynamically generated pages that just have a list of hotels that might change once a month, once a week or a couple of hours a day. So with those kind of pages are slower and you and you're competing with the same terms, you want to make sure that it's your relatively faster than your competitors. So let's check one of our competitors, we found out previously common sense media dot org, also ranked for kids health dot org. And it's a little bit slower than our domain. And that's great with that said, we're not trying to rank the home page, that's not our primary page. We're trying to rank the blog post, the service pages all the long tail of pages that we saw that were index and they have different codes in the homepage. So let's check them. This page doesn't rank that well for sleep sleep treatments, sleep apnea and this is our page and you see it's got a score of 37 compare that to Common sense Media's page, which is very close to the home page speed. So this is maybe why this page ranks much better than our page. And so maybe in this case page speed is very important for these queries, but less important for homepage related queries. And so that's all for this lesson. Record your findings in the spreadsheet and see in the next lesson.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
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