Lesson Info
17. Basic Keyword Research
Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
Basic Keyword Research
next up, first step in the content audit before we even start doing a content inventory where we figure out how many pages we have and what we rank for. We want to start with the basic keyword research framework. So here's how I think about keyword research when you need to do it and how to do it. So first off, you'll do keyword research when you're trying to figure out which pages on your site needs to be optimized and which ones don't. When you're launching a whole set of new pages on your site or launching a new domain or when you're shifting strategies as a business, say you no longer have one product line or you're trying to add a new product line. You'll do keyword research to support those launches. Now my keyword research always starts with the person in mind who is searching for our business. If we sell water heaters, what are the type of people that are searching for water heaters? People that probably need water heaters? People who live in probably colder climates, you know,...
that kind of framework. And in our case who are the type of people that are searching for kids health related stuff. Well, you get a hint by just looking at the homepage here. Parents site advice on Children's health behavior and growth from before birth through the teen years. I imagine that parents who are interested in their kids health are searching for this rather than the kids themselves. So what kinds of keywords, our kids, our parents typing in probably pink eye or maybe strep throat is really common amongst kids. So let's go and take one of these keywords, plug it into some rush and see what this site tells us. So I'm gonna start by doing strep throat. Okay. You can see 823,000 searches a month in the U. S. Happened with this keyword, 37,000 keywords that have a piece of this phrase. And then it also tells you who ranks 12 and three. What we can do here is go through the list of sites and look at each page that ranks. Let's take health line and see what other keywords this page ranks for because essentially what we found out is that if we want to rank for strep throat, we've got to create this kind of page and then if we create this kind of page, there's a question of how much traffic will we get and what other keywords will we rank for. So health line, which has this page that ranks for strep throat also ranks for 2700 other words and brings in 100 and 60, visits a month. Here's some of the other keywords that they rank for strep throat pictures. I imagine people searching for strep throat want to see some kind of picture, the symptoms are really important signs of strep throat similar to symptoms. So all these kind of keywords should be on our page. We should be writing about these things and this is how we're going to rank our page for as many keywords as possible and bring in a lot of traffic. And that's my framework for doing keyword research. You start with the person then you figure out from there what kind of key words that person would search for. You find competitors whose pages rank for those kind of keywords. And then we break down the page and figure out, okay, what's on this page? How many keywords? How many, how many words on this page? So that we can outrank our competitors? And that's how I do keyword research.
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