okay now that we've taken stock of our content inventory, we know how many euros we have, we know how many words on each page and how these pages are performing in google in terms of ranking and traffic. It is time to start optimizing these pages. We've already started optimizing these pages from a technical perspective, you know, we uploaded all of our crawl from sight bulb to the S. C. O. Research spreadsheet and we started telling our development team which euros we need to redirect which euros we need to optimize for page speed and so on so forth. Now it's time to tell our content team what kind of changes we need to make to the U. S. That are not having problems. And so I start with three things. I start with some rushes on page SEO checker. Then I go and check some competitive your girls to see what other keywords they rank for. And then I use those keywords, plug them into some Russia's writer assistant to figure out other suggestions on how we can optimize the content of our pa...

ge with a copy of our page. So let's get started. First you go to some rush, then you actually go to site audit and add your domain as a project. Once you add it as a project and then this will crawl the site similar to cite bulb, you'll see it appear in this list here and then you're gonna set up how some Russians going to check your site, you can see that I've already done it and it's already giving me ideas. But let me quickly show you what you'll see continue. It's going to automatically pull the top 50 keywords associated with your domain and the associated with RLS but you could add them manually. Your L plus keyword added from google search council or just from some Russia's index. And I like this way because you can add specific keywords. They also target keywords that are on the second page of google, they're usually low hanging fruit, you know, optimize your title tag a little bit. You can make it to page one and start getting some traffic. You can also add a lot more keywords. So I like using this version but feel free to use any one of them. And I've already set this up as I mentioned. So let's just click in here and see what you see. So oops, that's getting ahead of ourselves. So they give us 72 content recommendations, strategy back links, technical sc Oh they give us a lot here and let's click into one of them and see what you see. So here are all the tests we pass strategy tests and you can read about them individually. Great. Here are things we didn't pass focus on creating more informative content. Mm My sniff test tells me we probably just need more content on the page, provide a more relevant title. Well, let's see what they mean. Okay, here's our keyword and here's the title. Okay, so our keyword is not at the far left of the of the title tag that would give it more weight for google. But you know, it's a balancing act because if every title in google's search results for this keyword were the same or have that same fall the same logic, then none of them would be clicked on. So this helps us stand out for users and maybe we want to keep it for that reason, we can also jump in here and benchmark our side against our competitors here. And so here's for this same keyword, you can see this many people month search for it. We currently rank in the 65th position, but here's the top 10. So content length on average, they have a lot more content than we do. And so maybe this is what we put into the spreadsheet and ask our team to hey create more content or maybe we need more referring links because look at how many links they have compared to ours. And so that's kind of what I look at here. You can even jump in and do full analysis of this top 10 benchmarking For each keyword and you can see other facts like ordered lists. H is the key word in the H1 and the title tag. You can see the length here. And so let's just grab one of these. So some of these are really small, so it's not necessarily words by themselves that were missing. It's not that we have we don't have that much words it might be just we don't have the the right content. So let's actually check this one out. We're gonna grab this one and next step is to see what kind of keywords could we also rank for since we probably don't rank well at all. And here you can see that This page has 760 for keywords that they rank for. Here's some other keywords that they rank for stomach flu, stomach flu symptoms. Okay and just to note I picked this one this site because we have a similar amount of copies. So maybe there's something else that we're missing that they that they have and we can make a quick change. So but first I'm just grabbing these keywords here then I'm going to go to something called S. C. O. Writing Assistant by SEm Rush. And this is an ad in a plug in or add on to google docs or wordpress. And so any copy you add to Wordpress, file this plug in will check to make sure it's optimized for a given set of keywords. That's why grab those keywords and now if I plug in the copy of our page you can see it's not that much. It's going to give me a score here. Once you log in and you put in your keywords it gives you a readability score. It gives you an S. C. O. Score. I put in those three keywords and notes and what's lacking stomach flu symptoms. We don't have anything with stomach flu in here. Um So we need to add that kind of stuff. It also tells you tone of voice and originality. It will it will check to see if this has been used anywhere else. And let's check to see what that looks like. So it's just copied from somewhere else. And spoiler alert. If you remember when we checked Google's index and solve those duplicates from other websites. We're going to see the same thing here. And so this is another way to find duplicate content. You can just plug in your copy and click this button and you'll find duplicate content. And that is how I use writing assistant. That's my total process for when you already have established euros figuring out what to do with those established Charles. Next up we want to figure out what new content we want to create and for that. I will see you in the next lesson

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Cleo Kirkland

An SEO expert, entrepreneur & business owner with 12+ years as an in-house specialist & consultant

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Keyword Optimization

Keyword Optimization

Lesson Info

22. Keyword Optimization

Lessons

Intro- Course Overview

What is a Search Engine, and how do they work

What Kind of Work do SEO Practitioners Do

Popular Tools for SEO

The Evolution of Google's Algo

Quiz: Chapter 2: SEO 101

Analysis Introduction

Reporting your Findings

Checking Google's Index

Checking Google Search Console

Setting up Crawler Tools

Interpreting Crawler Tool Reports

Interpreting Page Speed Tool Reports

Checking Schema Markup

Quiz: Chapter 3: Technical Analysis

Content Audit - Introduction

Basic Keyword Research

How to Determine What Type of Content You Should Create

Qualitative Content Audit

How to Take Your Content Inventory

Reviewing site Architecture