How to Determine What Type of Content You Should Create
Lesson 18 from: SEO Fundamentals: The Ultimate FrameworkCleo Kirkland
How to Determine What Type of Content You Should Create
Lesson 18 from: SEO Fundamentals: The Ultimate FrameworkCleo Kirkland
Lesson Info
18. How to Determine What Type of Content You Should Create
Lessons
Chapter 1: Introduction
1Intro- Course Overview
01:28Chapter 2: SEO 101
2What is a Search Engine, and how do they work
05:40 3What Kind of Work do SEO Practitioners Do
02:01 4Popular Tools for SEO
05:55 5The Evolution of Google's Algo
03:24 6Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
7Analysis Introduction
03:09 8Reporting your Findings
02:51 9Checking Google's Index
04:12 10Checking Google Search Console
04:46 11Setting up Crawler Tools
04:47 12Interpreting Crawler Tool Reports
08:14 13Interpreting Page Speed Tool Reports
03:35 14Checking Schema Markup
02:57 15Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
16Content Audit - Introduction
01:12 17Basic Keyword Research
03:34 18How to Determine What Type of Content You Should Create
03:31 19Qualitative Content Audit
03:25 20How to Take Your Content Inventory
07:55 21Reviewing site Architecture
03:54 22Keyword Optimization
06:29 23Keyword Gap Analysis
06:18 24Keyword Opportunity Sizing
06:24 25Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
26Competitive Link Audit
05:24 27How to Find Short Term Opportunities
07:15 28How to Check if a Domain Link is High Quality
02:06 29The -Oops Something Happened- Audit
08:14 30Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
31Finding Great Contributors on Fiverr
03:15 32Finding Great Contributors with Ahrefs
00:48 33Finding Contact Info using NinjaOutreach
03:42 34Sending Emails Through NinjaOutreach
05:24 35Quiz: Chapter 6: Outreach
Chapter 7: Project Management
36SEO Project Management - Introduction
00:52 37Wireframing and Product Specs
03:27 38Reporting on the progress of your work using Asana
05:38 39A word on Weekly-Monthly Reporting
08:21 40Reporting Your SEO Impact
04:01 41Top Tips for Project Managers
07:18 42Quiz: Chapter 7: Project Management
Final Quiz
43Final Quiz
Lesson Info
How to Determine What Type of Content You Should Create
often your clients or stakeholders will ask you to create content that will help them rank for the proposed keywords you suggested they focus on. So let's first go over how to figure out even what type of content that you should be creating. Then we'll dive into how to take keyword research and optimized each page with the most popular tools you used to craft your copy. Previously, we did keywords research for strep throat symptoms and we can click onto health lines page and see what makes them tick. But I like to first actually start with going back to google syrup and seeing what the serpent looks like and checking out a bunch of pages there and seeing what their title tags look like to help them stand out from the surface. And so let's start with that. I'll start by googling strep throat symptoms. You see there's a knowledge panel here, then there's these mark up. So if we marked up our page appropriately, we could are you or I could show up here and steal some clicks away from the ...
23 and four results. Now you can see the title tags and meta descriptions. You even see these little anchors that each of these pages have. These are anchors on the same page as you can see. Um, and they all get shown in the service here and that's great. So keep that in mind when creating our page. Maybe we wanna have anchors down the page, but also you look at the title tag, strep throat symptoms, eight signs you have strep versus the other title tags here, which symptoms and causes symptoms, pictures, diagnosis treatment. This is a question. This is pretty straightforward. So maybe we create a blog post and it can show up here or if, if we're going to create a standard symptoms causes and diagnosis page, we want to create a better title than the rest of them because this might help us with click through rate. And so I have a tool that helps you come up with a catchy title and shows you how it's gonna look in google. And let's go to that tool. So all you have to type in is actually C T R S C O mo Fo's and it should come up, yep. And this one emulate what you're title will look like on google so you can see if it's appropriate. So let's try strip throat center dums C- 30 FAA cues answered by expert ph D s still not being cut off. Great. Um, doctors, okay, so it'll show you where it cuts off and so how does this look compared to our competitors? Maybe it's better. Maybe it's worth in terms of keyword optimization, it might be better, slightly worse. But part of the goal is to get people to click through from google to your website and title tag optimization and your meta description are really important for that goal. And so that's the next step of the content audit. Trying to figure out what kind of content to create and what kind of title tags you should include for that content. So you stand out next, I'll show you how to do a qualitative audit using a great tool.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Ahsan Waqas
Good