Social Media: Build Engagement Across Top Platforms
Carlos Gil
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Expertly align your social media and business strategies across the top 6 platforms: Facebook, Instagram, Linkedin, TikTok, YouTube, and Twitter.
- Growth-hack your online presence by using some of the leading social media tools for organic growth such as Agorapulse for Social Media Management, TubeBuddy to Optimize your YouTube channel and BuzzSumo to discover trending topic ideas.
- Cut through the digital noise and ensure that your social media content goes viral.
- Understand the pillars of a professional social media strategy and apply social listening.
- Engage influencers, brand advocates, and customers of your competitors.
- Nail your social media post schedule and build strategies for strong engagement.
- Build your presence and become an industry authority with personal branding techniques for a range of platforms.
- Find legitimate prospects on Linkedin.
- Know the types of content that each social platform favors.
- Post long-form video content on Instagram and create a podcast with Anchor.
- Measure your KPIs accurately, understand analytics and adapt your strategy for optimal results.
ABOUT CARLOS' CLASS:
In this class, you will learn how to build a strong online presence across the top social media platforms by aligning your social media strategy with your business goals and objectives. We’ll focus on finding your tribe, building relationships and growing your personal brand, rather than going for the sale right away.
Building a strong online presence takes creating a game plan for each social network. Throughout the course, you will acquire an arsenal of online tools that will help you to manage your online presence and you will learn strategies for using each major social network including TikTok, Instagram, and Linkedin like a pro.
By the end of this class, you’ll know how to create content your audience will engage with on 6 different platforms, how to measure the effectiveness of your content and even use social media to create an income.
WHAT YOU WILL LEARN:
- Which social media tools to use to make you stand out from the crowd
- How to humanize your brand and tell your story in short-form
- The four pillars to a powerful social strategy
- How to develop specific content strategies for the leading social platforms
- How to grow your professional influence online with personal branding
- Strategies to increase your organic reach on the top platforms
- How to grow your Youtube channel to 10k and beyond
- The fundamentals of AgoraPulse, TubeBuddy, BuzzSumo, Anchor, Giphy and IGTV
- How to improve your Fiverr Seller account and hire the right freelancers to work on your business
- How to manage your social media content strategy and use hashtags to grow your engagement
WHO THIS CLASS IS FOR:
- Brands wanting to build a strong social presence
- Influencers wanting to monetize their social media platforms
- Anyone wanting to start a career in content marketing, social media and personal branding
- Freelancers wanting to add social media content strategy, implementation, and management to their skillset
- Business owners and entrepreneurs wanting to improve their social media presence
- Digital nomads looking for work that they can do from anywhere in the world
- Bloggers, podcasters and influencers
- All levels of experience
ABOUT YOUR INSTRUCTOR:
Carlos Gil is the bestselling author of “The End of Marketing”, international keynote speaker, CEO and award-winning digital storyteller with 10+ years of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. Featured in CNNMoney, Harvard Business Review, Inc., Entrepreneur, and Social Media Examiner.
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