Making Your Content go Viral
Carlos Gil
Lessons
Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
56Closing Video
03:06 57Final Quiz
Lesson Info
Making Your Content go Viral
from algorithm updates to emerging platforms. Social media is noisy and always evolving. Today's digital savvy consumer has numerous options for how to consume content and that has led to a noisy digital ecosystem. That's on, even when you're not online, making your content go viral can help you cut through the digital noise. We live in an arrow where influencers are brands, an online influencer who posts videos to Tiktok has more influence than a billion dollar corporation. That's because as consumers, we want to engage with people who resemble us or share similar interests us like influencers and creators, for example, rather than faceless brands represented by a logo, Today's consumers want brands to engage with them, not try to sell to them. That means if you want to set yourself apart from the noise and social media, you need to sound more like a person and less like a brand that goes for posting content on behalf of your company and for yourself whether you're a B two B or B two ...
C company, these three social media tools will help you stand out Tiktok Instagram stories and linkedin live video. Since Tiktok launched in September of 2016, they have soared to more than 800 million users and 1.5 billion downloads. That makes it one of the fastest growing and most popular social networks around especially for the 18-34 year old range, which makes up 50% of their audience. The easiest way to understand. Tiktok is that videos are short and easy to consume. Post content helps you show your personality while reaching a younger demographic and your content can be shared to other networks. Regardless of Tiktok's appeal to a younger demographic, posting humorous or educational content along with trending music can help you gain visibility. You can even carry your content over onto other platforms such as instagram and Snapchat. While Tiktok appeals to a younger demographic, instagram appeals to a broader audience and boasts more than one billion active users to humanize your brand. You want to tell your story in short form. Using instagram stories, posting instagram stories will make your viewers feel like members of your team or part of your entrepreneurial journey. For example, instagram stories are between one and 15 seconds in length. They can be seen by instagram users. You can also use locations and hashtags to expand your reach and filters will help you enhance your visual content among instagram stories, features, stickers and filters allow you to enhance your contents visual appeal and take away from the need to rely on hiring an expensive graphic designer. You can also expand the reach of your story by using hashtags and locations in your content. While Lincoln does not have as large of a user base as instagram or Tiktok, its user base of more than 700 million makes it the largest professional social network. That means you need a presence on linkedin if you want to connect with potential clients and decision makers. While Lincoln may not always get the attention of other major social networks, it is a lucrative platform for developing your personal brand and building your professional network linkedin live video is great for business to business brands. Using linkedin live, you can host video podcast which will help you build authority within your industry or niche. You can also stream content that is relevant to professionals, rather than trying to get exposure to your brand by relying on a static image or website clicks. So right now, thinking as consumer, write this down, what do you want as a consumer, and what value can you give your audience?
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