Become an Industry Authority on LinkedIn
Lesson 13 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Become an Industry Authority on LinkedIn
Lesson 13 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lesson Info
13. Become an Industry Authority on LinkedIn
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
Become an Industry Authority on LinkedIn
your goal should be to create industry authority in linkedin, but you cannot expect for people to see you as a credible thought leader overnight. It takes time, but it will take less time if you have the right experience and knowledge so you can share valuable content with your audience. That's why Lincoln offers tools that will help you to become known as a thought leader in your niche. Here are five ways that you can use linkedin to gain traction online and build your personal brand, use the right keywords, starting with the short summary of what you do have rich media content, your portfolio, resume and website in one stop swapping business cards, connect on linkedin instead and follow up with a personalized in mail, use linkedin, twitter and instagram together, prospect on linkedin. But see if the person that you're trying to connect with has a presence on twitter or on instagram, the real networking happens on those platforms, get to know them on other social networks and think of...
it like dating, create native content. Native content will get a boost because you're not driving users off of the platform. Instead you're keeping your audience engaged on linkedin, whether you want to brand yourself as an expert on facebook marketing, growing a youtube channel or something else. You need to follow this thought leadership checklist. What are you good at doing? Remember find your lane and stay in your lane, What are you passionate about? The more you can convey your passion to your audience, the more they will become passionate for you. What can you teach, start to finish, think about what you know so well that you can teach it well enough to add value to your audience. Now let's talk about three steps to growing thought leadership. List out topics after you decide what you can teach. Well write out a list of topics and sub topics for content that you're going to create, write a piece of content per subtopic, then create a content calendar with 12 to 24 titles. That will become a content template for you over the next to 6 months, create a video upload per topic after you create reading content such as blogs and articles for your social media posts, repurpose your content by making videos while blogging on your own site is great. You want to write linkedin articles, content on your site is competing with content on platforms like linkedin. That doesn't mean that you shouldn't post content on your own site, but it does mean that there are advantages to post content on linkedin instead, for instance, posting articles on linkedin offers the advantage of better S. C. O. And more organic traffic. And the reach of articles posted to linkedin is stronger when creating content for social media, you want to make sure to create video content here are tips to help you create more engaging videos that reach more people create short videos. The key to becoming more visible online and establishing yourself as a thought leader is to create videos, less than 1-2 minutes post on your news feed. Make sure that you share videos that you create on different social media channels. Also, when you do share that video, post the link to the blog that the video is based on. You will also want to use relevant hashtags so your post reach beyond your first degree connections.
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