How to Use Instagram and Facebook For E-commerce
Lesson 51 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
How to Use Instagram and Facebook For E-commerce
Lesson 51 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
How to Use Instagram and Facebook For E-commerce
do you know that you can leverage your facebook page to make a shop. Herbal online storefront. Using built in features like Shopify and commerce hub. You can build an e commerce business directly in facebook by converting facebook likes into customers. Once you set up your store you can list products for sale allowing facebook users to buy from you without ever leaving your page to set up your store on your facebook business page, click more to the left of the blue promote button near the top center of your page. Click edit tabs, scroll down until you see shop click the button so it's marked blue and then drag it up so it's near the top of the list by clicking your mouse and holding down on the six dots on the left side. Then go back to your page. Refresh it and you should see the shop button listed click shop and you'll come to a page with a big box in the center that says set up. Shop click on, go to Commerce Manager at the bottom of that box and you'll come to another page where you...
can start adding products on this page. You can set up your shop via your website or your facebook or instagram account or by messaging your business from an item's detail page. If you scroll down on this page you will see that you can also set up your shop for a partner platform or an api such as Shopify. Once you set up your facebook storefront the way that you want you can take advantage of the many great tools facebook gives you and start selling after you set up your store on your facebook page you can promote your products or services with organic posts and paid ads. You can share your products or services by creating a post and sharing it on your facebook page profile or in a group. The best part is you do not need to worry about integrating a third party link since facebook wants to keep traffic on their site because of facebook's pay to play business model, you want to boost product post to reach more users. You should set aside a monthly facebook ads budget within your marketing budget starting with $10 per day or $300 per month. Also you will want to add tracking pixels to your website to ensure that your ads reach potential customers most likely by facebook will target those visitors who visit facebook. Right after visiting your site, you can set up tracking pixels in facebook ads manager or by going to the product catalog manager tool
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