How Often You Should Post on Social Media
Lesson 5 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
How Often You Should Post on Social Media
Lesson 5 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lesson Info
5. How Often You Should Post on Social Media
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
How Often You Should Post on Social Media
because social media is always on keeping a consistent content schedule is important. You need to post on a consistent basis so you remain relevant and top of mind to your followers. You also need to check in on your social media accounts regularly to make sure that your content is performing well and you are getting the engagement that you desire before you start posting content, you will want to create inventory of assets. Your inventory should include your native content and user generated content. Your native content is content that you yourself post while user generated content is content that your followers create that you can use to promote on your own channels. Your content should include a mix of blog posts, open ended questions which are thought provoking videos and also stories though the trick is to mix up the content you post so your audience keeps engaging with you that way you're not just creating digital noise Rather you're giving your audience a reason to continue cons...
uming your content because each social networks algorithms vary as well as users on each platform, consumers content also varies each channel requires its own strategy. For example when posting on twitter, consider that they display content posted to their platform chronologically in real time facebook and instagram posts however, appearing users feeds based on relevance and engagement, whichever social network you post on. Remember that your content has a shelf life with a quick expiration date and the shelf life of your content depends on if and how often people engage with whatever you post online you want to keep your community engaged by treating every post as a mini marketing campaign if you want to know what to do in between posts, reinforce stories, leverage tools like instagram stories, facebook stories and even twitter chats. These tools and more will help keep you top of mind with your audience without the need to post fresh content every hour exercise every month. You want to create content calendar for the next days with time dedicated for engaging. You want to set aside an hour every day to engage with your audience. That means replying to direct messages, retweeting and sharing user generated content and engaging with people who engage with you while you cannot build your business or your personal brand without an audience is even more important that you create quality engagement. You do not want to just grow an audience for the sake of having an audience. Rather you want to build a dedicated audience that will engage with you.
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