Build Your Presence on Twitter
Lesson 18 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Build Your Presence on Twitter
Lesson 18 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
Build Your Presence on Twitter
unfortunately twitter does not get the respect it deserves in the social media landscape, but twitter is a business building goldmine, it is a far more effective tool for business to business marketing than instagram and it also takes less time to build a following on twitter here are tips to get the most out of twitter. Use it as a search engine to find leads, find out what people are saying about you, your competition and your industry get into conversations with dissatisfied customers of your competition. Follow conference, hashtags participate in conference conversations and build relationships with attendance. Go to the twitter profiles of companies that you want to do business with to see what list they are added to. The secret of Twitter is search. You want to find people that are talking about topics relevant to you and your profession by following keywords and hashtags. Once you find those people, you want to get into conversations with them by developing your own voice By tap...
ping the Twitter search results, you can find people tweeting in real time and then engage with them. You can do that without having to build a large following or by creating any content much like the 280 characters Twitter gives you per tweet, it does not give users as much real estate to write out their bio. You need to be effective with your words. So you can communicate your profession well also tag where you work and have worked, so you will show up in the search results whenever someone searches for mentions of that company, you will also want to use relevant keywords that pertain to your industry, in your bio. When engaging with people on twitter, you want to build relationships with industry colleagues and thought leaders, you want to grow your thought leadership and become known as an industry expert and a great way to do that is to join twitter chats because twitter chats vary by day and topic, the best way to find them is to search for them on google search top twitter chats and then add two or three industry keywords, make it part of your weekly routine to engage with people and grow your following using twitter chats, as with any social network you want to post and engage often on twitter. Your tweets have a very short lifespan and they only remain relevant if people engage with them. In other words, when it comes to what you tweet, how much people engage with you, how much people engage with your tweets determines the lifespan of your tweets, and the less oxygen or engagement your tweet receives, the less relevant it will be. Of course that means you always want to aim to post high value content that your intended audience will find educational and entertaining
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