The Benefit of Using New Social Networking Sites
Lesson 20 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
The Benefit of Using New Social Networking Sites
Lesson 20 from: Social Media: Build Engagement Across Top PlatformsCarlos Gil
Lessons
Chapter 1: Course Introduction
1Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
Chapter 2: Social Media Tips
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
Chapter 3: Social Media Tools
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
Chapter 4: Social Media Management
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
Chapter 5: Social Media ROI
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
Chapter 6: Conclusion
56Closing Video
03:06Final Quiz
57Final Quiz
Lesson Info
The Benefit of Using New Social Networking Sites
regardless of the social networks that you use, you only want to use social networks that hold value to your business. That starts with only using social networks where your audience lives and using them in such a way as to meet your bottom line reaching your audience online. Using newer platforms means learning how that platform's algorithms work. The more you learn how social networks algorithms work, the more you can create content that encourages people to engage with you. Tiktok is a video platform with almost a billion users. It is most effective if you are trying to reach a younger demographic, especially if you are in the arts and or are trying to reach people between the ages of 13-16 as you grow your audience online, some people will engage with you more than others. Those fans will follow your content on multiple platforms. Sign up for your webinars and newsletters and create user generated content to promote your brand. Once you identify who your super fans are, One way to ...
reward them for their dedication is to create a private slack group. This is a way for you to cut through the digital noise, allowing you to create an even more loyal following. Another way you can encourage your super fans is by hosting private zoom calls that are invite only zoom is a great way to let your super fans know about what you do and how what you do can add value to them. The key is to not just host one zoom call, but to host them on a regular basis and to create community within your community. One of the advantages of hosting a weekly zoom call is you can see the live video of who's on the call and they can see you. You can invite people to jump on the call with you and then let them share stories of how working with you or buying your products has benefited them. It will give them a sense not only of being a part of your community, but also being a part of your day to day life. While facebook and twitter are great tools to help you expand your reach, you need to go beyond facebook and twitter to expand your reach.
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