Built-in Channel Analytics
Carlos Gil
Lessons
Class Introduction
03:27 2Making Your Content go Viral
03:29 34 Pillars of Social Media Strategy
03:58 4Engage Influencers, Brand Advocates, and Customers of Competitors
02:23 5How Often You Should Post on Social Media
02:26 6Personal Branding Must Have's to Build Your Influence
02:18 7Become an Influential Personal Brand by Sharing Stories
02:18Storytelling and Humanizing Your Brand In The Age of AI and Robots
03:15 9What Does Your Content Say About Your Brand
01:17 10Recap Video
01:25 11Quiz - Chapter 1
12Chapter Introduction
01:58 13Become an Industry Authority on LinkedIn
03:14 14Build Your Personal Brand by Optimizing Your LinkedIn Profile
03:33 15How to Find Prospects on LinkedIn
01:56 16Types of Content Facebook Favors
00:32 17Strategies for Organic Facebook Reach
05:13 18Build Your Presence on Twitter
02:41 19Grow Your Youtube Channel
01:05 20The Benefit of Using New Social Networking Sites
01:59 21Recap Video
00:49 22Quiz - Chapter 2
23Chapter Introduction
02:12 24Agorapulse for Social Media Management
02:05 25Optimize Your YouTube Channel with TubeBuddy
03:30 26Discover Trending Topic Ideas with BuzzSumo
02:12 27Make Animated GIFs with Giphy
01:47 28Posting Long-Form Video Content on Instagram
01:48 29Create a Podcast with Anchor
01:22 30Recap Video
01:12 31Quiz - Chapter 3
32Chapter Introduction
00:59 33How to Use Hashtags Effectively
03:17 34Save Twitter Search Results for Prospecting
02:10 35Engage "Missing" Facebook Fans
02:13 36Strategies to Build Strong Engagement
03:20 37Get Your First 10K YouTube Subscribers
02:48 38Social Listening Strategies
02:23 39Community Management Must-Have's
01:59 40Growing Your Reach Through Advocacy
01:49 41Recap Video
01:16 42Quiz - Chapter 4
43Chapter Introduction
00:44 44KPI's to Measure
04:07 45Built-in Channel Analytics
03:47 46How to Find Work as A Freelancer
03:44 47Instagram Growth Hacks
04:52 48Facebook Business Manager
01:07 49Maximizing Facebook ROI with Ads
00:31 50How to View YouTube Analytics
02:23 51How to Use Instagram and Facebook For E-commerce
02:20 52Recap Video
00:58 53Bonus Lesson: How to Optimize Your Fiverr Seller Account
04:28 54Bonus Lesson: Hire Fiverr Sellers
06:58 55Quiz - Chapter 5
56Closing Video
03:06 57Final Quiz
Lesson Info
Built-in Channel Analytics
while it's easy to think of social media as a medium. Just for socializing it is a big business. That means it is important that you know how to master native social media analytics of course you can use premium tools like two buddies to discover in depth analytics. But you can also leverage each social networks analytics to help you make informed and strategic decisions. The good news is that while the data each social network gives, you may not be as in depth. It is similar to that of the premium tools. Rather than going to your facebook account and posting content to your page, you want to take advantage of the facebook creator studio and business manager. You can use these hubs to run your business pages, run your ads go live, build your audience, post content view your post performance and so much more. One of the more powerful ways you can use back in tools is through insights. Facebook wants you to spend money on ads so they show you add insights, page analytics and post perform...
ance. Like the percentage of time users spent watching your videos as well as demographic data. Though the analytics twitter provides is not as in depth. They do give you a snapshot of your performance. So you can see month over month data and the weekly and monthly summary of how well your content performed their analytics will show you your top mentions followers gained and how well your content performed overall along with all that and more twitter analytics show you your top hits which is your top performing posts from your last month. You want to share these posts with your audience because these posts have more attraction which mean they are likely to get more engagement along with showing you the number of times you appear in search results linkedin also shows you your post views and impressions. You do want to pay attention to how many times your posts appear in search results and how many times people have viewed your profile in the last week knowing how many times your posts and your profile appeared in linkedin. Search results will help you determine the kind of content you should post and how well optimize your profile is. Youtube insights show you a summary of your channels performance over the last 28 days including the number of new subscribers that top videos being watched, your videos, watch time and ad revenue from videos played. If you qualify to play ads on your videos, among other insights, instagram shows you follower growth plus location and age data, number of profile visits, website clicks reach and more. The difference in instagram's analytics is they provide you with native insights based on the number of followers you gained over the last week along with all of that they show you the time of day when your followers are the most active and on what day So you know the best times to post your content. They also show you basic analytics like how many people visited your profile, click through to your website, your reach and impressions over the week. Using instagram analytics, you can not only see how well your post performed, but you can also see how well your stories performed. This will help you know what kind of content to post and how you can repurpose top performing stories content. Now, if you have spent any time in sales, you may have heard the saying always be closing in online marketing. The saying is always be measuring your performance knowing how well your content is performing is critical to the long term success of your business or brand. If your content is not performing well, consider it an opportunity to learn how to improve your performance. The more you take advantage of the analytics each social network provides, the more you can make the improvements you need to make better content.
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