When you're planning on introducing video content into your social media marketing strategy, diving right into shooting your video can end up in low quality content that isn't targeted to your audience, and ultimately, doesn't perform well. Now, video production has three major phases, including pre-production where you plan out every element of your video. Production, where you shoot your video. And then there's post-production, where you edit your footage and put in all the final touches to make your video stand out. In this chapter, we'll look at some professional strategies on how to develop your ideas, starting with how to dissect a content brief, and then moving onto the essential elements of pre-production.

Class Materials

Bonus Materials with Purchase

Breakdown Sheet.pdf

Call Sheet.pdf

Shot List Sheet.pdf

Two Column Script.pdf

Video Questionnaire/ Video Brief.pdf

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Chris Hau

Chris Hau is a filmmaker, photographer, and creative director from Toronto, Canada. He’s a creative storyteller crafting innovative and engaging content for digital platforms like YouTube and Instagram. Chris also designs time-saving creative assets to help storytellers inspire, make a difference, and drive results.

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topics covered in this class

Videography Adobe Premiere Pro Digital Photography Video Editing

Ratings and Reviews

a Creativelive Student

Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.

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Chapter 2 Introduction

Chapter 2 Introduction

Lesson Info

2. Chapter 2 Introduction

Lessons

Class Introduction