Video SEO Explained
Lesson 52 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
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Video SEO Explained
Lesson 52 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Lessons
Chapter 1. Intro
1Class Introduction
02:46Chapter 2. Developing Your Idea
2Chapter 2 Introduction
00:38 3Choosing the Best Platform For Your Vision
02:55 4What is a Project Brief?
01:02 5How to Use a Project Brief
00:47 6Foundational Pre-Production Documents
02:18Unpacking Real World Examples
01:49 8Chapter Two Recap
00:40Chapter 3. The 6 Key Elements of a Great Video
9Intro to Practical Storytelling Components
01:07 10Element One: Content (Visuals & Interviews)
05:08 11Element Two: Graphics/VFX
02:09 12Element Three: Call to Action
01:31 13Element Four: Voice Over
03:37 14Element Five: Sound & Music
02:08 15Element Six: Editing & Color Correction
03:14 16Bringing it Together with an Intro and Outro
02:00 17Chapter Three Recap
00:42Chapter 4. Introduction to Storytelling Tools
18Introduction to Storytelling Tools
00:26 19Introduction to Gear
01:24 20Building Your Kit
00:51 21Choosing Your Camera
04:41 22Supporting Your Camera
02:44 23Lighting Equipment Basics
02:22 24Sound & Microphone Basics
04:13 25Chapter Four Recap
00:30Chapter 5. Introduction to Shooting a Video
26Introduction to Shooting a Video
00:42 27The Camera
00:36 28Exposure Triangle
06:50 29White Balance
02:15 30Frame Rates
01:39 31Framing
04:31 32Basic Lighting
02:00 33Recording Sounds
05:15 34Conducting an Interview
02:49 35Recording Voice Over
01:30 36Chapter Five Recap
00:44Chapter 6. Setting Up to Shoot Your Video
37Setting Up to Shoot Your Video Shoot
02:58 38Framing Your Shots
02:31 39Working With Light
10:28 40Working With Sound
07:34 41Pro Video Tips
02:16Chapter 7. The Art of Editing
42The Art of Editing
00:27 43Understanding Shots and Pacing
02:08 44Seven Step Editing Process
03:15 45Bringing the Elements Together
02:52 46Shooting for Edit and Exporting Tips
03:22 47Using Fiverr Talent for Your Edit
01:49 48Chapter Seven Recap
00:46Chapter 8. Introduction to Video Marketing
49Introduction to Video Marketing
00:48 50How to Get Eyes on Your Videos
04:02 51How to Name Your Video for Conversion
03:01 52Video SEO Explained
01:56 53Email List
01:52 54Chapter Eight Recap
01:26Lesson Info
Video SEO Explained
Now what is video SEO? Now, as I mentioned before, SEO stands for search engine optimization. This means that when you want to upload your video to YouTube, every word that is in the title or description will be inputted into Google's search engine and then it will rank your video. Now, since Google is the most commonly used search engine in the world, and YouTube is owned by Google, Google will optimize videos posted on their own platform. That's why YouTube is such a powerful platform as an organic marketing tool. If you can include important keywords in your title and thumbnail, your video is more likely to be discovered, especially in smaller niches. For example, my videos have ranked really well in the car photography space. Now it did that for two reasons. One, there was very little content on YouTube back in 2017 about car photography so Google instantly brought that video to the top. Additionally, I added all the important keywords to make sure people could find that video easi...
ly on the platform. Those keywords include car photography, automotive photography, how to shoot cars, et cetera, things like that. So always try to make sure your title is concise but includes the keywords necessary for people to find your videos. On top of that, make sure your description includes one to two lines explaining what the video is about using as many important keywords necessary. That section is an area called Tags, this is essentially keywords. Fill this out to its 500 character max with as many options as possible so Google will rank your video higher. Not only does it help you rank higher when people are searching, but it'll also group your video together with other popular videos. So if you make a video about car photography, it may recommend your video alongside the video that another creator made about car photography. These are crucial to getting your videos seen. Now there are a few apps that I recommend that are helpful when trying to find keywords for your content. This includes TubeBuddy and vidIQ. They have a plethora of tools to help you tag keyword and build the best launch for your video.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.