Email List
Lesson 53 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Email List
Lesson 53 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Lessons
Chapter 1. Intro
1Class Introduction
02:46Chapter 2. Developing Your Idea
2Chapter 2 Introduction
00:38 3Choosing the Best Platform For Your Vision
02:55 4What is a Project Brief?
01:02 5How to Use a Project Brief
00:47 6Foundational Pre-Production Documents
02:18Unpacking Real World Examples
01:49 8Chapter Two Recap
00:40Chapter 3. The 6 Key Elements of a Great Video
9Intro to Practical Storytelling Components
01:07 10Element One: Content (Visuals & Interviews)
05:08 11Element Two: Graphics/VFX
02:09 12Element Three: Call to Action
01:31 13Element Four: Voice Over
03:37 14Element Five: Sound & Music
02:08 15Element Six: Editing & Color Correction
03:14 16Bringing it Together with an Intro and Outro
02:00 17Chapter Three Recap
00:42Chapter 4. Introduction to Storytelling Tools
18Introduction to Storytelling Tools
00:26 19Introduction to Gear
01:24 20Building Your Kit
00:51 21Choosing Your Camera
04:41 22Supporting Your Camera
02:44 23Lighting Equipment Basics
02:22 24Sound & Microphone Basics
04:13 25Chapter Four Recap
00:30Chapter 5. Introduction to Shooting a Video
26Introduction to Shooting a Video
00:42 27The Camera
00:36 28Exposure Triangle
06:50 29White Balance
02:15 30Frame Rates
01:39 31Framing
04:31 32Basic Lighting
02:00 33Recording Sounds
05:15 34Conducting an Interview
02:49 35Recording Voice Over
01:30 36Chapter Five Recap
00:44Chapter 6. Setting Up to Shoot Your Video
37Setting Up to Shoot Your Video Shoot
02:58 38Framing Your Shots
02:31 39Working With Light
10:28 40Working With Sound
07:34 41Pro Video Tips
02:16Chapter 7. The Art of Editing
42The Art of Editing
00:27 43Understanding Shots and Pacing
02:08 44Seven Step Editing Process
03:15 45Bringing the Elements Together
02:52 46Shooting for Edit and Exporting Tips
03:22 47Using Fiverr Talent for Your Edit
01:49 48Chapter Seven Recap
00:46Chapter 8. Introduction to Video Marketing
49Introduction to Video Marketing
00:48 50How to Get Eyes on Your Videos
04:02 51How to Name Your Video for Conversion
03:01 52Video SEO Explained
01:56 53Email List
01:52 54Chapter Eight Recap
01:26Lesson Info
Email List
Building your email list. Now, as I mentioned before, email is an effective way to share your videos with your audience. I've personally built up an email list of over 100,000 people. Now, email lists are important because email is never going to die. Almost everyone has an email, and can be reached by email. So when you create content on Instagram, YouTube, or Facebook, you're at the mercy of the algorithm. It could love your content, and tell everyone to check it out. But if it doesn't like what you created, your piece of content that you just worked so hard on could be dead in the water. An email list means that you're always in contact with your audience despite social media's algorithm. If your video isn't picked up by the algorithm, you can still send out an email, and your fans will still get a notification that your new video is available. So, start building an email list as soon as you possibly can. First, you'll need to find a way to build your email list, and capture and col...
lect emails. I currently use Shopify's email capture software. Some other options include Squarespace, Sellfy, Zero and MailChimp. Now let's talk about how I capture and send emails. On my website, a popup comes up asking people to sign up for my newsletter. Now, when a user signs up, they get a 15% coupon code off their next purchase off my site, and a giant sample pack full of photo presets, motion graphic templates, and business templates. This call to action is an incentive to sign up. It's a reward to capture someone's email so you can touch base with them in the future. I generally send out eight to 10 emails a month. They include a newsletter, video releases, product releases, and sales. In addition to that, every time a new video goes live, I send out an email. The best part of email lists is that they are a great way when you want to start selling products to your audience. Email marketing is still one of the most effective ways to convert your audience into fans, viewers, and customers. So start your email list now.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.
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