Unpacking Real World Examples
Lesson 7 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Unpacking Real World Examples
Lesson 7 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Lessons
Chapter 1. Intro
1Class Introduction
02:46Chapter 2. Developing Your Idea
2Chapter 2 Introduction
00:38 3Choosing the Best Platform For Your Vision
02:55 4What is a Project Brief?
01:02 5How to Use a Project Brief
00:47 6Foundational Pre-Production Documents
02:18Unpacking Real World Examples
01:49 8Chapter Two Recap
00:40Chapter 3. The 6 Key Elements of a Great Video
9Intro to Practical Storytelling Components
01:07 10Element One: Content (Visuals & Interviews)
05:08 11Element Two: Graphics/VFX
02:09 12Element Three: Call to Action
01:31 13Element Four: Voice Over
03:37 14Element Five: Sound & Music
02:08 15Element Six: Editing & Color Correction
03:14 16Bringing it Together with an Intro and Outro
02:00 17Chapter Three Recap
00:42Chapter 4. Introduction to Storytelling Tools
18Introduction to Storytelling Tools
00:26 19Introduction to Gear
01:24 20Building Your Kit
00:51 21Choosing Your Camera
04:41 22Supporting Your Camera
02:44 23Lighting Equipment Basics
02:22 24Sound & Microphone Basics
04:13 25Chapter Four Recap
00:30Chapter 5. Introduction to Shooting a Video
26Introduction to Shooting a Video
00:42 27The Camera
00:36 28Exposure Triangle
06:50 29White Balance
02:15 30Frame Rates
01:39 31Framing
04:31 32Basic Lighting
02:00 33Recording Sounds
05:15 34Conducting an Interview
02:49 35Recording Voice Over
01:30 36Chapter Five Recap
00:44Chapter 6. Setting Up to Shoot Your Video
37Setting Up to Shoot Your Video Shoot
02:58 38Framing Your Shots
02:31 39Working With Light
10:28 40Working With Sound
07:34 41Pro Video Tips
02:16Chapter 7. The Art of Editing
42The Art of Editing
00:27 43Understanding Shots and Pacing
02:08 44Seven Step Editing Process
03:15 45Bringing the Elements Together
02:52 46Shooting for Edit and Exporting Tips
03:22 47Using Fiverr Talent for Your Edit
01:49 48Chapter Seven Recap
00:46Chapter 8. Introduction to Video Marketing
49Introduction to Video Marketing
00:48 50How to Get Eyes on Your Videos
04:02 51How to Name Your Video for Conversion
03:01 52Video SEO Explained
01:56 53Email List
01:52 54Chapter Eight Recap
01:26Lesson Info
Unpacking Real World Examples
All right, so let's take a look at some examples from my own work. Now to help you, I've included the shot list and script I put together for Peter McKinnon's VND PolarPro commercial. Let's open this up and take a look. So as you can see our outline is broken down into two categories: video GFX and audio music voiceover and sound effects. Now our voiceover section includes all the dialogue that you'll hear in the video. Now in our B-roll section we have a description of the different scenes and shots we want to capture to support the script. Often we have the key shots we know we need and then we leave some room for creativity and collaboration on the spot to get additional B-roll for the edit. Here's an example of what the shot list would look like for the first 15 to 30 seconds of this Peter McKinnon commercial. (upbeat music) It starts with passion, a passion for creation, for art, for building something out of nothing. It's that passion that fuels a drive for perfection. We all k...
now how elusive perfection can be, but that'll never stop us from making. It's always been and continues to be my dream to help creators make something amazing. We did that by making the most popular VND in the spring of 2019. But success should never make you complacent. We should never let it slow you down. We are always on that journey to perfection. We continue to innovate and after months of development we're excited to introduce you to the new lineup of PM VND filters. (upbeat music) As you can see, the outline and shot list are quite straightforward and practicing these will make going into your shoot far less intimidating.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.