How to Name Your Video for Conversion
Lesson 51 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
How to Name Your Video for Conversion
Lesson 51 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Lessons
Chapter 1. Intro
1Class Introduction
02:46Chapter 2. Developing Your Idea
2Chapter 2 Introduction
00:38 3Choosing the Best Platform For Your Vision
02:55 4What is a Project Brief?
01:02 5How to Use a Project Brief
00:47 6Foundational Pre-Production Documents
02:18Unpacking Real World Examples
01:49 8Chapter Two Recap
00:40Chapter 3. The 6 Key Elements of a Great Video
9Intro to Practical Storytelling Components
01:07 10Element One: Content (Visuals & Interviews)
05:08 11Element Two: Graphics/VFX
02:09 12Element Three: Call to Action
01:31 13Element Four: Voice Over
03:37 14Element Five: Sound & Music
02:08 15Element Six: Editing & Color Correction
03:14 16Bringing it Together with an Intro and Outro
02:00 17Chapter Three Recap
00:42Chapter 4. Introduction to Storytelling Tools
18Introduction to Storytelling Tools
00:26 19Introduction to Gear
01:24 20Building Your Kit
00:51 21Choosing Your Camera
04:41 22Supporting Your Camera
02:44 23Lighting Equipment Basics
02:22 24Sound & Microphone Basics
04:13 25Chapter Four Recap
00:30Chapter 5. Introduction to Shooting a Video
26Introduction to Shooting a Video
00:42 27The Camera
00:36 28Exposure Triangle
06:50 29White Balance
02:15 30Frame Rates
01:39 31Framing
04:31 32Basic Lighting
02:00 33Recording Sounds
05:15 34Conducting an Interview
02:49 35Recording Voice Over
01:30 36Chapter Five Recap
00:44Chapter 6. Setting Up to Shoot Your Video
37Setting Up to Shoot Your Video Shoot
02:58 38Framing Your Shots
02:31 39Working With Light
10:28 40Working With Sound
07:34 41Pro Video Tips
02:16Chapter 7. The Art of Editing
42The Art of Editing
00:27 43Understanding Shots and Pacing
02:08 44Seven Step Editing Process
03:15 45Bringing the Elements Together
02:52 46Shooting for Edit and Exporting Tips
03:22 47Using Fiverr Talent for Your Edit
01:49 48Chapter Seven Recap
00:46Chapter 8. Introduction to Video Marketing
49Introduction to Video Marketing
00:48 50How to Get Eyes on Your Videos
04:02 51How to Name Your Video for Conversion
03:01 52Video SEO Explained
01:56 53Email List
01:52 54Chapter Eight Recap
01:26Lesson Info
How to Name Your Video for Conversion
In this section, we're going to be talking about titles and thumbnails. Now, here are some super high level tips on how to name your video. Let's use YouTube as an example, as it's one of the most common forms of distributing content. If you want people to watch your video on YouTube, you need a compelling video title. Make sure the title reflects exactly what is in the video that the audience is about to watch. YouTube's algorithm is super intelligent. It analyzes everything in your title and thumbnail so it can find an audience that's interested in what you created. Do not try and trick your audience with a super clicky title, but the video doesn't speak to that title at all. That's the worst thing that you can do to build trust with an audience. Also, YouTube's algorithm will not promote your video organically. Here's what I've learned about good YouTube titles. First, YouTube allows you to have a hundred characters in the title. From my experience, I always aim for 60 characters or...
less. If you're between 60 and 70, you're in a good spot. If it applies, I try to include a question in the title. On a subconscious level, the person viewing your title would like that question answered, and your video will answer that question. On top of that, if you can address your audience in the title by using words like "you" and capitalize them if you want. It makes it more personal, and it also makes it about them. And everyone's like a little bit selfish, by the way, so if you can make it about the person that's watching the video, you'll have a higher chance of success. For example, a high performing title for me was "12 versus 102 megapixels. Can you spot the difference?" This title was extremely effective because the video was exactly about 12 versus 102 mega pixels. Two, the "You" was capitalized and directed right at the audience. It encouraged them to participate in the video. And three, it included a question that needed to be answered by watching the video. This is what made this title very successful. Now let's cover some high level tips for thumbnails that have worked for me. When you can try and include a face. People are drawn to faces in thumbnails. High contrast photos generally perform better. The YouTube algorithm is extremely intelligent and will analyze everything in your thumbnail. I literally mean everything in your thumbnail. Then it will cross check it against your video to make sure that your thumbnail is not misleading and it matches what the video is about. For YouTube, it's all about keeping people on the YouTube platform. So they're trying to make sure that there's nothing that would cause a person to be like, "Hmm, I wanna go away" Or like "There's too much spam on this website "so I'm not gonna watch it anymore." They wanna sell ads. So remember you have to work in terms of YouTube's goals. If I can, I usually try to grab a screen grab from my video which is a still frame photo from the video and then incorporate that into my thumbnail. Now, going back to the example of "12 versus 102 megapixels, can you spot the difference?" The thumbnail included two celebrity guests that were in the video plus examples of the photo. The video thumbnail promised on what was in the video and the YouTube algorithm rewarded us with over 200,000 views on that video. I actually think it's closer to 300,000 views now. So a good title and thumbnail can work wonders.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.