How to Get Eyes on Your Videos
Lesson 50 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
How to Get Eyes on Your Videos
Lesson 50 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Lessons
Chapter 1. Intro
1Class Introduction
02:46Chapter 2. Developing Your Idea
2Chapter 2 Introduction
00:38 3Choosing the Best Platform For Your Vision
02:55 4What is a Project Brief?
01:02 5How to Use a Project Brief
00:47 6Foundational Pre-Production Documents
02:18Unpacking Real World Examples
01:49 8Chapter Two Recap
00:40Chapter 3. The 6 Key Elements of a Great Video
9Intro to Practical Storytelling Components
01:07 10Element One: Content (Visuals & Interviews)
05:08 11Element Two: Graphics/VFX
02:09 12Element Three: Call to Action
01:31 13Element Four: Voice Over
03:37 14Element Five: Sound & Music
02:08 15Element Six: Editing & Color Correction
03:14 16Bringing it Together with an Intro and Outro
02:00 17Chapter Three Recap
00:42Chapter 4. Introduction to Storytelling Tools
18Introduction to Storytelling Tools
00:26 19Introduction to Gear
01:24 20Building Your Kit
00:51 21Choosing Your Camera
04:41 22Supporting Your Camera
02:44 23Lighting Equipment Basics
02:22 24Sound & Microphone Basics
04:13 25Chapter Four Recap
00:30Chapter 5. Introduction to Shooting a Video
26Introduction to Shooting a Video
00:42 27The Camera
00:36 28Exposure Triangle
06:50 29White Balance
02:15 30Frame Rates
01:39 31Framing
04:31 32Basic Lighting
02:00 33Recording Sounds
05:15 34Conducting an Interview
02:49 35Recording Voice Over
01:30 36Chapter Five Recap
00:44Chapter 6. Setting Up to Shoot Your Video
37Setting Up to Shoot Your Video Shoot
02:58 38Framing Your Shots
02:31 39Working With Light
10:28 40Working With Sound
07:34 41Pro Video Tips
02:16Chapter 7. The Art of Editing
42The Art of Editing
00:27 43Understanding Shots and Pacing
02:08 44Seven Step Editing Process
03:15 45Bringing the Elements Together
02:52 46Shooting for Edit and Exporting Tips
03:22 47Using Fiverr Talent for Your Edit
01:49 48Chapter Seven Recap
00:46Chapter 8. Introduction to Video Marketing
49Introduction to Video Marketing
00:48 50How to Get Eyes on Your Videos
04:02 51How to Name Your Video for Conversion
03:01 52Video SEO Explained
01:56 53Email List
01:52 54Chapter Eight Recap
01:26Lesson Info
How to Get Eyes on Your Videos
So, how do I get people to see my video? Now I'll never forget a quote that one of my professors told me on the first day of university. "Quality always rises to the top." And nothing can be more universal when it comes to creating something, especially in video. First and foremost, if you want people to watch your video, it has to be quality content. It doesn't matter if it's a YouTube video, a commercial, a documentary, or a short film, let's say it again. "Quality rises to the top." If something is great, people will share it. Talk about it with friends and family. The YouTube, Instagram and TikTok algorithm will reward you by pushing your video out to more people. The best form of marketing is having a good product because the product markets itself. Now that we've gotten a high-level out of the way, let's go back to the project brief. In the brief, we asked the question, "On what platform do you want your videos to appear?" Example given, YouTube, Instagram, TikTok, Facebook, a te...
levision advertisement. Picking your distribution ahead of time is extremely important because different creative works better on each platform. For example, YouTube wants their users to stay on their platform for as long as possible so they can sell more ads. They reward creators by pushing out videos if their watch time is between five to 10 minutes. So logger form content generally performs better on YouTube. There's also a difference on how the audience is prime. When someone goes to YouTube, they're expecting to watch longer form videos. This is different than let's say Facebook. Facebook watch videos are interjected between the news and your friend's status. So people are less likely to watch longer form content because they're just stumbling upon it. So 30 seconds to three minute videos work best on Facebook. So make sure you have the right distribution in mind when you're creating your video, it will dictate your length, formats, creative, and call to action. Now, let me run through the most popular distribution outlets, and give you my suggestions for length. On YouTube, I would recommend anywhere between five to 10 minutes. On Facebook, watch 30 seconds to three minutes. On TikTok, 15 seconds to 60 seconds. Instagram Reels, roughly around less than 30 seconds. Vimeo, anything as long as it's super high-quality. Another important part to getting your video seen is SEO. Now SEO stands for Search Engine Optimization. Essentially you're titling, and adding descriptions to your videos so search engines like Google will suggest the videos to people looking for a certain niche or topic. We'll go into more detail about that shortly. Title and thumbnails may be one of the most challenging parts of video marketing. I always relate it back to a book title and cover. Let's say you're at the bookstore browsing for a new book, ask yourself what books you pick up? Was it because of the title or the cover? Before anyone reads a book, they have to be intrigued to pick up the book and open it. So books need a good cover, and title or no one will even read it. It's the exact same principle for videos especially on YouTube. You have to have a title and thumbnail that makes people want to click on your video. Sometimes we spent just as long editing a thumbnail, and title as we did actually making the final YouTube video. No joke. It happens on the regular. If you constantly want to get views, it's important to put out regular content. If someone finds your video and enjoys it, they will follow you along for future content on the promise it will be just as good as the video they just watch. This is a good way to get views on regular basis by building a tribe, and audience that is interested in the content that you produce, also known as subscribers or followers or you know, whatever else they might call in the future. And lastly, is email list. It isn't easy to build an email list, but it's one of the most effective ways to reach someone. Instagram, YouTube and TikTok could die tomorrow, but we will always have email. So if you can find a way to capture emails, then you can send your videos out to your audience every time you complete one. I highly encourage you to try to build an email list. I'll add an extra sidebar here. There are now services where people can opt-in their telephone number, and you can build a cell phone list, which means that you can mass text your audience when you have a new video coming out. This has a huge conversion rate by the way. It's almost like an 80% open rate if you send texts. So let's deep dive into how you title videos.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.