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What Type of Video Should You Make

Lesson 3 from: Video Production Essentials: Create, Edit and Post Online​

Philip Ebiner, Sam Shimizu-Jones, Will Carnahan

What Type of Video Should You Make

Lesson 3 from: Video Production Essentials: Create, Edit and Post Online​

Philip Ebiner, Sam Shimizu-Jones, Will Carnahan

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Lesson Info

3. What Type of Video Should You Make

Lessons

Class Trailer

Chapter 1 Introduction

1

Welcome to the Class

02:12
2

What Makes a Great Video

03:17
3

What Type of Video Should You Make

02:47

Chapter 2: Pre-production

4

Come up with a Great Video Ideas

05:05
5

Plan Your Video

03:30
6

The Pre-production Checklist

04:04

Chapter 3 Equipment - Our Suggestions for Getting Started

7

Does Equipment Matter

01:34
8

Our Recommended Cameras

06:00
9

Our Recommended Audio Equipment

04:37
10

Our Recommended Lighting Equipment

01:47
11

Our Recommended Editing Equipment

02:11
12

Our Recommended Drone Equipment

05:35
13

Quiz: Chapter 3

Chapter 4:Cinematography Basics

14

Exposing Your Shots

05:25
15

Compose Your Shots

04:25
16

Filming Yourself

01:09
17

Getting the Right Shot

03:43
18

Choose a Background

02:32
19

My Office Video Setup

02:54
20

Quiz: Chapter 4

Chapter 5: Tips for Shooting with Different Cameras

21

Exposing with DSLR and Mirrorless Cameras

06:31
22

Focus with DSLR and Mirrorless Cameras

02:35
23

Stabilize Your Shots

02:57
24

Know Your Lenses

03:18
25

Shoot with Your Smartphone

05:10
26

Shoot with Your Webcam

05:49
27

Record Great Screencast Videos

04:20
28

Tips for Better Drone Shots

04:06
29

Types of Drone Shots

01:43
30

Quiz: Chapter 5

Chapter 6: Audio Recording and Microphones

31

Choose the Right Microphone for Your Video

03:14
32

Record Better Audio in Any Environment

01:27
33

How to Use a Lavalier Microphone

02:47
34

How to Use a Shotgun Microphone

00:55
35

How to Record Audio with Your Computer

01:27
36

Quiz: Chapter 6

Chapter 7: Video Lighting

37

Why We Light

01:03
38

Use Natural Light

04:14
39

The 3-point Video Lighting Setup

07:26
40

Quiz: Chapter 7

Chapter 8: Editing Better Videos

41

Intro to Editing

02:15
42

The Post-production Process

07:50
43

Craft a Story with Editing

05:21
44

Improve Your Audio with Editing

06:34
45

Find and Add Music

05:12
46

Design Clean and Professional Titles

03:15
47

Increase Video Engagement with Calls to Action

01:29
48

Quiz: Chapter 8

Chapter 9: Get More Views - Publishing Your Video Online

49

Export the Best Quality Video for Online

02:54
50

Tips for Posting Online

05:28
51

Grow Your Youtube Channel

04:41
52

Quiz: Chapter 9

Chapter 10: Case Studies: Real-world Filmmaking

53

Case Study - Corporate Promo Videos with Ghirardelli Chocolate

08:54
54

Case Study - Event Videography with Major Lazer

08:39
55

Case Study - Documentary Films with Phil

14:24
56

Case Study - Shooting By Yourself

15:32
57

Case Study - Wedding Videography

08:37
58

Case Study - Phil's Livestream Setup

04:23

Chapter 11: Conclusion

59

Thank You

00:59

Final Quiz

60

Final Quiz

Lesson Info

What Type of Video Should You Make

let's start the video production process. And the first thing we need to know is what type of video are we going to make and to know what type of video we're making. We have to know what our end goal is, who our target audience is and ultimately where we're going to be sharing our video, knowing your end goal for your video is very important. Are you trying to entertain? Are you trying to educate or you're trying to sell? This is really going to inform you on what kind of genre and video you're making and what you're gonna need to create that video as well as getting it out there. So music videos and comedy sketches are more on the entertainment side of things versus a promotional video or commercial, which is trying to sell things or a tutorial or a documentary, which is more about education. Knowing the difference between the genres will help you make your video. You'll be able to figure out details like what shots are going to do, what your characters are going to be like, the light...

ing, the compositions, how to edit your film and what graphics to use. It will also eventually help you on knowing where and how to share your video, once you know, your end goal and what type of video you'll be making. You need to know who you're making your video for this is your target audience, your target audience are people who are already interested and searching for videos about your topic and it's important to engage with this audience because they're the ones more likely to like and share your content and open you up to a bigger audience. So there are many different places to share your content and here's just a few key tips of how to choose the right platform for you, tip number one, if you're going to be consistently making videos and trying to build an audience, Youtube is really the best place right now to do. So there's a lot of people that have built entire careers around youtube videos, tip number two, if you're making a video that's under a minute and really is more so to advertise your company and try and get people towards your website instagram and twitter are great platforms to share those videos, tip number three. If you're looking to make more creative videos and be a part of a community of filmmakers. Vimeo is a great place to do. So, tip number four facebook is another option. A lot of people choose to share from other platforms onto facebook, but you can also upload straight to facebook and of course now there's facebook live, so you can livestream things to it and this is a great way because it shows up cleanly on the newsfeed, A lot of people are just started scrolling through and we'll watch a lot of videos throughout the day and they can share to other platforms, which is really nice at the same time, directly uploading to facebook can detract from your youtube views or from your instagram shares or whatever it is. And to go right into our tip number five, we believe that when you're first starting off as a video creator, you need to pick a platform. You need to be focused and you know what type of videos you're making, who your audience is and where they're going to be watching it. It'll help you grow faster and get more shares and likes all around.

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i love the way they teach the course. its very understandable

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