Increase Video Engagement with Calls to Action
Lesson 47 from: Video Production Essentials: Create, Edit and Post OnlinePhilip Ebiner, Sam Shimizu-Jones, Will Carnahan
Increase Video Engagement with Calls to Action
Lesson 47 from: Video Production Essentials: Create, Edit and Post OnlinePhilip Ebiner, Sam Shimizu-Jones, Will Carnahan
Lessons
Chapter 1 Introduction
1Welcome to the Class
02:12 2What Makes a Great Video
03:17 3What Type of Video Should You Make
02:47Chapter 2: Pre-production
4Come up with a Great Video Ideas
05:05 5Plan Your Video
03:30 6The Pre-production Checklist
04:04Chapter 3 Equipment - Our Suggestions for Getting Started
7Does Equipment Matter
01:34 8Our Recommended Cameras
06:00 9Our Recommended Audio Equipment
04:37 10Our Recommended Lighting Equipment
01:47 11Our Recommended Editing Equipment
02:11 12Our Recommended Drone Equipment
05:35 13Quiz: Chapter 3
Chapter 4:Cinematography Basics
14Exposing Your Shots
05:25 15Compose Your Shots
04:25 16Filming Yourself
01:09 17Getting the Right Shot
03:43 18Choose a Background
02:32 19My Office Video Setup
02:54 20Quiz: Chapter 4
Chapter 5: Tips for Shooting with Different Cameras
21Exposing with DSLR and Mirrorless Cameras
06:31 22Focus with DSLR and Mirrorless Cameras
02:35 23Stabilize Your Shots
02:57 24Know Your Lenses
03:18 25Shoot with Your Smartphone
05:10 26Shoot with Your Webcam
05:49 27Record Great Screencast Videos
04:20 28Tips for Better Drone Shots
04:06 29Types of Drone Shots
01:43 30Quiz: Chapter 5
Chapter 6: Audio Recording and Microphones
31Choose the Right Microphone for Your Video
03:14 32Record Better Audio in Any Environment
01:27 33How to Use a Lavalier Microphone
02:47 34How to Use a Shotgun Microphone
00:55 35How to Record Audio with Your Computer
01:27 36Quiz: Chapter 6
Chapter 7: Video Lighting
37Why We Light
01:03 38Use Natural Light
04:14 39The 3-point Video Lighting Setup
07:26 40Quiz: Chapter 7
Chapter 8: Editing Better Videos
41Intro to Editing
02:15 42The Post-production Process
07:50 43Craft a Story with Editing
05:21 44Improve Your Audio with Editing
06:34 45Find and Add Music
05:12 46Design Clean and Professional Titles
03:15 47Increase Video Engagement with Calls to Action
01:29 48Quiz: Chapter 8
Chapter 9: Get More Views - Publishing Your Video Online
49Export the Best Quality Video for Online
02:54 50Tips for Posting Online
05:28 51Grow Your Youtube Channel
04:41 52Quiz: Chapter 9
Chapter 10: Case Studies: Real-world Filmmaking
53Case Study - Corporate Promo Videos with Ghirardelli Chocolate
08:54 54Case Study - Event Videography with Major Lazer
08:39 55Case Study - Documentary Films with Phil
14:24 56Case Study - Shooting By Yourself
15:32 57Case Study - Wedding Videography
08:37 58Case Study - Phil's Livestream Setup
04:23Chapter 11: Conclusion
59Thank You
00:59Final Quiz
60Final Quiz
Lesson Info
Increase Video Engagement with Calls to Action
a lot of you will be creating your videos with a mission or with a goal in mind that could be to get people to click on your website to buy a product or service to click on another video of yours. To support a cause to do something at the end of your video, you can increase conversions by adding calls to action. This can be done through editing with visuals, but also on screen. And actually when you combine a visual and audio called Action, it has the best effect. For example, if I wanted you to click on the next video in this series, what I would do is say, hey, click on the next video, it's going to teach you how to do X, y or Z. At the same time, a graphic would pop up right here showing the little video maybe with little text below it saying what the video is all about. And if you're on Youtube, you can even use annotations so that people can click directly on the video player to go to that next video. Amazing. Right. Youtube has other tools that you can use, like Youtube cards whi...
ch appear on mobile devices as well because their annotations don't work on mobile devices. And they also have an end screen tool where you can place any sort of call to action, whether it's another video, a website of yours at the end of your videos, use these tools if you're on Youtube and if you're not on Youtube or at the very least use some graphical text along with your voice and visuals on screen for your calls to action.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
seyi ope
i love the way they teach the course. its very understandable