Digital Marketing Fundamentals
Salim Holder
Lessons
Chapter 1: Introduction
1Welcome
01:22 2Business Analysis Intro
01:02 3Determine How to Measure Success
02:54 4Know Your Business
08:03 5Set Your Objective
03:08 6Quiz: Chapter 1: Introduction
Chapter 2: Eliminating Bias
Know thy Consumer Intro
00:50 8Eliminating Bias
00:36 9Think with Google Walk Thru
06:58 10Facebook Insights Walk Thru
04:09 11Review and Testimonial Walk Thru
01:53 12Create a Customer Profile
04:29 13Picking A High Value Target
02:30 14Articulate Your Value Proposition
02:26 15Quiz: Chapter 2: Eliminating Bias
Chapter 3: Selecting the Right Tactic and Channel
16Selecting the Right Tactic
04:00 17Search Intro
04:08 18Identifying High-Value Keywords
04:58 19SEM
06:45 20Organic Search
14:12 21Social Media Marketing
03:36 22Influencer Marketing
05:44 23Align Tactics with Your Objective
00:36 25Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4: Measure results
26Evaluate KPIs
01:48 27Where Can I Find the Results
07:07 28Conversion Optimization
04:50 29Additional Tips
01:38 30Quiz Chapter 4: Measure results
Chapter 5: Test and Learn Mindset
31Test Learn Mindset
02:46 32A-B Testing
04:38 33Quiz: Chapter 5: Test and Learn Mindset
Chapter 6: Conclusion
34Congratulations
01:31 35Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Measure success with measurable objectives, benchmarks and key performance indicators (KPIs).
- Analyze your business, the current climate, key challenges, opportunities and threats.
- Employ strategies to eliminate bias while picking a high-value customer target.
- Create and articulate a compelling value proposition based on your customers’ needs.
- Use the think With Google Tool to get insights on consumer behavior.
- Use Facebook Audience Insights Manager to understand your audience.
- Utilize a professional framework to identify characteristics of high-value customers and create a who-listic profile template.
- Understand the basics of Search Engine Optimization and how it fits into your strategy.
- Navigate your way around the fundamentals of social media, influencer and email marketing.
ABOUT SALIM'S CLASS:
Neglecting to create a sound strategy before creating your digital marketing content is the first mistake that many businesses make right off the bat. This class offers tools, tips and tricks that you can use to immediately improve your marketing plan and overall digital marketing performance.
Filled with downloadable templates and referring to 2 Business-to-Business and Business-to-Consumer examples, this class will illustrate how a variety of frameworks and tools work to dramatically elevate your digital marketing strategy and implementation processes.
WHAT YOU WILL LEARN:
- How to prioritize your marketing efforts and focus on the most profitable path
- Which tools to use to assess your business and define your objectives
- How to use reviews and testimonials to gain insight into your audience
- How to identify a high-value target to put your resources towards
- How to select the right channels and tactics to achieve your main objectives
- How to identify the best keywords for SEO and use them to enhance your pay-per-click (PPC) campaigns
- Evaluate your KPIs and implement A/B testing
WHO THIS CLASS IS FOR:
- Freelancers wanting to add digital marketing to their skillset
- Business owners wanting to improve brand marketing
- Digital nomads looking for work that they can do from anywhere in the world
- Anyone wanting to start a professional career in digital marketing
- Brand managers wanting to amplify their marketing skills
- Marketing managers and reps looking to elevate their existing skills
- All levels of experience
ABOUT YOUR INSTRUCTOR:
MBA from the University of Rochester’s Simon School of Business and a B.S. in Marketing from Hampton University. He is a sought-after global marketing leader with 10+ years of experience delivering double-digit growth in revenue and unprecedented gains in profit for Fortune 500 brands.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Junaid Hussain
Amazing course to get through all the Digital Marketing Fundamentals 🙌
Tanyi Melvis
'This course exceeds all my expectations. The curriculum is comprehensive, covering the latest trends and techniques in the digital space. What stood out the most was Salim Holder's teaching style—engaging, clear, and highly informative. Each lesson was a deep dive into the practical aspects of digital marketing, allowing me to gain hands-on experience that I could immediately apply. Thank you
JoGiu
I like Salim approach concerning digital marketing. I really recommend this course