Lessons
Chapter 1: Introduction
1Welcome
01:22 2Business Analysis Intro
01:02 3Determine How to Measure Success
02:54 4Know Your Business
08:03 5Set Your Objective
03:08 6Quiz: Chapter 1: Introduction
Chapter 2: Eliminating Bias
Know thy Consumer Intro
00:50 8Eliminating Bias
00:36 9Think with Google Walk Thru
06:58 10Facebook Insights Walk Thru
04:09 11Review and Testimonial Walk Thru
01:53 12Create a Customer Profile
04:29 13Picking A High Value Target
02:30 14Articulate Your Value Proposition
02:26 15Quiz: Chapter 2: Eliminating Bias
Chapter 3: Selecting the Right Tactic and Channel
16Selecting the Right Tactic
04:00 17Search Intro
04:08 18Identifying High-Value Keywords
04:58 19SEM
06:45 20Organic Search
14:12 21Social Media Marketing
03:36 22Influencer Marketing
05:44 23Align Tactics with Your Objective
00:36 25Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4: Measure results
26Evaluate KPIs
01:48 27Where Can I Find the Results
07:07 28Conversion Optimization
04:50 29Additional Tips
01:38 30Quiz Chapter 4: Measure results
Chapter 5: Test and Learn Mindset
31Test Learn Mindset
02:46 32A-B Testing
04:38 33Quiz: Chapter 5: Test and Learn Mindset
Chapter 6: Conclusion
34Congratulations
01:31 35Final Quiz
Lesson Info
Facebook Insights Walk Thru
facebook's audience insights manager allows you to get a better understanding of your audience as compared to the rest of people on facebook, since facebook has data on so many people who are active users. It's a very valuable and powerful tool for target. Let's walk through the tool to see the power of the tool in action first, how we log on, we're gonna type in business dot facebook dot com. You hit enter, you click on this little hamburger menu on top and it brings up on the left hand side under plan, you click on audience insights, the audience insights tool will allow you to go with everyone on facebook or look at people connected to your page based on the amount of data that you have or the amount of followers that you have on facebook. You may or may not have enough data to specifically look at people connected to your page. For now, let's just look at everyone on facebook so we can understand how the tool works. So you can always take a tour, so you can understand yourself some...
of the basic needs here and to do that, you would click here and right where it says, take tour and you click tour. The tour will do is we'll show you this first left hand side is about defining your audience, who specifically is it that you're looking to understand? In this case, we can look at particular region in particular country or even look at a particular city, so we can look at Brooklyn in new york as an example. And let's say, we want to pick people age 25 - 34. I can also pick people based on their interests. And this is the same interest that we looked at when we looked at the targeting opportunities or that we look at. When we look at the targeting opportunities on facebook, you can see we can pick from a number of things from hobbies to drinks, to family, relationships, to health and wellness, two jobs relationships etcetera. So pick whatever interests that are aligned with your persona that you've identified and see how that persona now looks as compared to the rest of facebook. Once we pick that, we can look at the charts and the charts will tell us the changes Of age and gender and how the age and gender of our group compares to everybody on Facebook. If you recall, we selected people specifically ages 25-34. So that's why it's 100% 25-34. And as you can see that is much higher than the rest of Facebook. You can also look at a number of different tabs on top. So when we can look at their demographics of the audience we selected. We can also look at the things that they like. What pages do they like specifically, Which pages do they? Which categories are they interested, which pages are they look looking at? Or clicking on? We can also click on the tab of location to get an idea of location or country or top language that's associated with a group of people that we've selected. We can also look at the their activities in a lifetime. How many of them have liked the page commented posts like the post. Like to share the post, clicked on an ad, redeem the promotion. We can start to look specifically how many and who is using which type of device? The end. You can save your audience right here and after you save your audience, you can come back to this audience at any time to analyze how that audience looks or compares to the rest of facebook. And then you can go ahead and create your ad at the end by pressing this button.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Junaid Hussain
Amazing course to get through all the Digital Marketing Fundamentals 🙌
Tanyi Melvis
'This course exceeds all my expectations. The curriculum is comprehensive, covering the latest trends and techniques in the digital space. What stood out the most was Salim Holder's teaching style—engaging, clear, and highly informative. Each lesson was a deep dive into the practical aspects of digital marketing, allowing me to gain hands-on experience that I could immediately apply. Thank you
JoGiu
I like Salim approach concerning digital marketing. I really recommend this course