facebook and instagram are some of the most robust tools when it comes to targeting the amount of targeting capabilities they have is one of the reasons that facebook is one of the most valuable companies on the planet. Let's see an example of targeting in action as he walked through this demonstration. Please keep in mind that this is a basic foundational overview and not a fully comprehensive session. In fact my goal is simply to show you the targeting capabilities of facebook and instagram However, should you have additional questions or interest in learning to become an expert campaign builder on this or other social platforms, please consider taking one of the other phenomenal courses here on fiber. So here's an example of targeting at work on facebook. This tabbouleh ab came up in my feed so I clicked on the edge and I also clicked right up here and these three little dots that says why am I seeing this after I click, why am I seeing this? You see this other about this facebook a...

d information comes up and it tells you why exactly you're seeing the ad in this case. It says the reason I'm seeing the ad because I visited a website or had used one of their apps in addition to the fact That I'm between the ages of 18 and 54 and live in the United States. So this is an example of a retargeting act. This is an example that shows how facebook uses the information that they actually know about you if you want to really know how much information facebook knows about you. You click on this little button here which says manage your ad preferences and when you click on that, you can start to look at all the individual information that facebook thinks that they know about. You look through it and see how much you believe that information is accurate and ask yourself if they know this much about you, How much do they then know about your customers? And this is the reason why facebook becomes such a valuable company and a valuable tool to use for our marketing efforts. So let's just take a walk through and look at some of the specific targeting options on facebook facebook allows you to create a custom audience. A custom audience is one you create based on a customer list website visitors or those who have downloaded your app. A custom audience is done in two different ways. One is retargeting retargeting ads or the custom audience are ads that target people who have interacted with your business or visited your website. A look alike audience or lookalike model is a audience that shares the most common characteristics of your particular customer base. However, it is not your customers, it is people similar to your customers on facebook. You also have a ton of other detailed targeting options that follow behavior that look at demographics among a few others. And now let's just talk briefly about format as there are a number of different ad formats that facebook will allow you to select from when creating your ads. The important part is to select the right format to showcase your message product or service. So let's just take a look at a few different ad formats. There's a Carousel ad format which you can show a number of different images or videos. There will be a single image format, we can show a single image or even just show a single video. It is important to select the right format to showcase your message product or service. For example, if you're a store that has a number of different products that you want to sell, you might be interested in a carousel ad that showcases a number of those products. Or if you have a more detailed story to tell, you may be interested in showing a video ad that can do a better job of articulating or showing the customer experience when developing creative, consider how the image will stand out on the device, it will be seen on and within the context that it will be viewed when you think about the anatomy of the add the text of a facebook ad is actually the copy that's at the top. The creative is the section that's in the middle and is mostly responsible for driving the clicks of that particular ad while the headline and they call to action or at the bottom, the headline is meant to grab your audience's attention. Use empathy, emotion. Use numbers where you can see the headlines should really focus on communicating. One main point and that headline and newsfeed description should complement each other in a similar way as we think about organic ads and having the page title and the meta description to help people to click on the page title. We think about the same thing and facebook ads, we have a headline and our newsfeed description to get people to click on that actual call to action button and the call to action button must align with the ad messaging. Facebook will give you a set number of options for what you can select as your call to action. Make sure it matches what you actually want. Your consumers to do. Social media can be used as a paid advertising tool or a means of organic connection to your clients. All social channels though are not the same. If you think about yourself, you may have five or six different social media channels and it's very likely that you use them at different levels of frequency and for different things with social media. Your goal should be to be a part of the conversation which means you want to be timely authentic and most important, strategic about how you engage Here are four tips for creating an effective social media strategy number one, pick the right platform and use it strategically. While many people use social media, they use the different channels for different reasons. Your objective and consumer target should have a heavy influence on the social channel that you select. You want to also pick your content theme. What are you going to have as the central theme of your communication? And of course social media is about a two way conversation. It's not a broadcast tool. So use it in a way that to engage in a two way conversation with your audience. Well, it's good to have a content calendar to plan out your post should also be willing and able to respond directly and in real time to comments and or request of your visitors. People place a higher value on brands that actually engage with their community. Having or managing various social media channels can prove to be very time consuming and complex. I recommend checking out the following tools for help, consolidating some of the steps required for managing multiple accounts. Three tools, the Clincher Hoot suite and Sprout social key features to consider in a tool. Our post scheduling, content curation, influencer search and R. S. S. Integration feeds. So you can seamlessly communicate new blog post from any website. All three of those tools accomplished at least each of those characteristics and more

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Salim Holder

Global marketing leader with 10+ years of experience delivering double-digit growth in revenue for Fortune 500 brands

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topics covered in this class

Sales Online Business Entrepreneurship Marketing

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Amazing course to get through all the Digital Marketing Fundamentals 🙌

Tanyi Melvis

'This course exceeds all my expectations. The curriculum is comprehensive, covering the latest trends and techniques in the digital space. What stood out the most was Salim Holder's teaching style—engaging, clear, and highly informative. Each lesson was a deep dive into the practical aspects of digital marketing, allowing me to gain hands-on experience that I could immediately apply. Thank you

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I like Salim approach concerning digital marketing. I really recommend this course

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Social Media Marketing

Social Media Marketing

Lesson Info

21. Social Media Marketing

Lessons

Welcome

Business Analysis Intro

Determine How to Measure Success

Know Your Business

Set Your Objective

Quiz: Chapter 1: Introduction

Know thy Consumer Intro

Eliminating Bias

Think with Google Walk Thru

Facebook Insights Walk Thru

Review and Testimonial Walk Thru

Create a Customer Profile

Picking A High Value Target

Articulate Your Value Proposition

Quiz: Chapter 2: Eliminating Bias

Selecting the Right Tactic

Search Intro

Identifying High-Value Keywords

SEM

Organic Search