Lessons
Chapter 1: Introduction
1Welcome
01:22 2Business Analysis Intro
01:02 3Determine How to Measure Success
02:54 4Know Your Business
08:03 5Set Your Objective
03:08 6Quiz: Chapter 1: Introduction
Chapter 2: Eliminating Bias
Know thy Consumer Intro
00:50 8Eliminating Bias
00:36 9Think with Google Walk Thru
06:58 10Facebook Insights Walk Thru
04:09 11Review and Testimonial Walk Thru
01:53 12Create a Customer Profile
04:29 13Picking A High Value Target
02:30 14Articulate Your Value Proposition
02:26 15Quiz: Chapter 2: Eliminating Bias
Chapter 3: Selecting the Right Tactic and Channel
16Selecting the Right Tactic
04:00 17Search Intro
04:08 18Identifying High-Value Keywords
04:58 19SEM
06:45 20Organic Search
14:12 21Social Media Marketing
03:36 22Influencer Marketing
05:44 23Align Tactics with Your Objective
00:36 25Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4: Measure results
26Evaluate KPIs
01:48 27Where Can I Find the Results
07:07 28Conversion Optimization
04:50 29Additional Tips
01:38 30Quiz Chapter 4: Measure results
Chapter 5: Test and Learn Mindset
31Test Learn Mindset
02:46 32A-B Testing
04:38 33Quiz: Chapter 5: Test and Learn Mindset
Chapter 6: Conclusion
34Congratulations
01:31 35Final Quiz
Lesson Info
Evaluate KPIs
not looking at your results is like driving a car in the dark without headlights. If you don't look at the data you won't know what's really working and what's not sure you can guess or in some cases things may be so obvious but the data doesn't lie. More importantly, the data is how we remove our own personal bias from the evaluation of our success. When we agree on our evaluation of success up front, looking through the data for that particular metric or KPI becomes so much easier. So it's important to know where to look in the data and what it is to look for. So let's take a look at some of the metrics that might be a sign for each particular objective. So for awareness, some metrics we might be interested in would be reached impressions. People who viewed our video mentioned our brand or viewed a page on our website, consideration metrics might be engagement, clicks on a website or clicks on a link, visits to a web page, completed video views, shares of information or post and repe...
at visits conversion metrics could be the number of new leads, the number of downloads of an app. The number of new orders, new customer acquisitions or even repeat purchases and retention metrics could be measured by repeat purchases, referrals and even annual recurring revenue. Understanding how to tell if your marketing efforts are working is key to understanding how to make them better analytics can seem overwhelming and even like a burden of some however, knowing how to quickly read and interpret the data to improve your results is a characteristic of a true business leader.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Junaid Hussain
Amazing course to get through all the Digital Marketing Fundamentals 🙌
Tanyi Melvis
'This course exceeds all my expectations. The curriculum is comprehensive, covering the latest trends and techniques in the digital space. What stood out the most was Salim Holder's teaching style—engaging, clear, and highly informative. Each lesson was a deep dive into the practical aspects of digital marketing, allowing me to gain hands-on experience that I could immediately apply. Thank you
JoGiu
I like Salim approach concerning digital marketing. I really recommend this course