Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
Initial Sketches
this section is about initial sketches were going to distill your ideas by taking the words and the doodles that you did in previous lessons and start to coalesce them into something that's eventually going to resemble a logo. We're going to go over some tips and some methods of assessment. This will help you when you're trying to figure out which ideas you want to move forward with. When you go into the final phase, take the loose ideas and the words that you circled, replace checks next to and try to combine them into a single graphic representation sketch good ideas and bad ones. Right now, it's about quantity not quality sketches can be loose and are not meant to be shown to the client unless specifically requested. This would be a rare scenario and it hasn't happened to me yet. Sketching is a way for you to see options and choose the strongest ones. I make mine no larger than an inch or two and I try to fill a couple of pages, tried different versions of the same idea, play with s...
cale and arrangement of the logo elements. Start imagining how type or lettering will come into play. Don't bother replicating a font you have in mind but try and give an impression of its characteristics. You can make scribbles in rough marks, but just try to imagine the space that those letters would take up in a final product. Try different type arrangements or lockups to see what's most appealing. You should have a page or two of loose logo sketches, decide which options have strong ideas and our most visually appealing. Either criteria is valid, but I prefer high marks in both circle or place a checkmark next to your top 3-5. For the fourth exercise, I'd like you guys to advance your doodles to the sketch phase. Remember, pick about 4-5 of the most promising ideas. You don't need any more than that.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Anna
This logo design course was great! It provided clear, practical insights and boosted my design skills significantly. Highly recommend!
Lily Osa
Amazing course, Really helped me a lot. Thank you
Udesh Designs
Great! highly recommended this course for all designers.
Student Work
Related Classes
Graphic Design