Lessons
Introduction
1Welcome
03:36 2Tools Required
01:38 3History Of Logos
00:53 4Inspiration
03:00 5Identity And Brand Ecosystem
01:37 6Creative Proceses
01:04 7Things To Avoid
02:39Quiz: Introduction
Getting Started
9Logo Fundamentals
00:58 10Types Of Logos
03:27 11General Terminology
01:56 12The Creative Brief
02:12 13Research
08:05 14Quiz: Getting Started
Ideation
15Word Lists And Mindmapping
02:47 16Doodles
01:28 17Initial Sketches
01:42 18Choosing A Visual Approach
01:22 19Color Considerations
04:35 20Quiz: Ideation
Approach 1: Vector Monogram
21From Sketch To Comp
04:33 22Illustrator Drawing Tips
08:49 23Making A Monogram
05:31 24Flexibility
01:27 25Typography
07:35 26Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
27Refining Your Sketch
11:15 28Brush Tool Basics
11:03 29Adding Color
09:09 30Vectorizing
07:14 31Adding Texture
05:46 32Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
33What Not To Do
01:48 34Picking The Right Font
02:17 35Manipulating Fonts
13:14 36Quiz: Approach 3: Logotype
Partnering with The Client
37Be Your First Critic
02:03 38Presentation Tips
05:23 39How To Handle Feedback
01:05 40Delivering Final Files
07:23 41Quiz: Partnering with The Client
Conclusion
42Conclusion
01:39Final Quiz
43Final Quiz
Lesson Info
Identity And Brand Ecosystem
we're going to talk about identity and it's placed in the brand ecosystem. Let's start with the definition of terms, Let's talk brand brand is your relationship with the company or organization. It's a bit fuzzy and nebulous, but it's a really powerful emotional connection. Identity is the visual representation of the brand. It's expressed across all consumer touchpoints and these can include websites, advertising, social media, print materials, collateral and anything in between. The logo is the seed of that identity. I think in the most successful identities, the logo drives everything else and it's a gatekeeper to larger concepts, it's the distillation of the brand essence and it's usually the first step in the identity creation process. Blue Door Simon is considered the father of corporate identity. He made his mark with the Cbs identity which incorporated a whole brand ecosystem. Before that there was no consistency in typeface and little consistency and color. He decided to make ...
a large scale all encompassing identity with a wide reach that would be used for all of the corporate communications. It seems like a no brainer today, but at the time he was one of the first to do this and he did it on the largest scale in history. Google is a great example of how the logo can drive the various touch points in the brand ecosystem. Here are some examples of the identities I created for milestones and brits knit stitch. All of these were driven by the logo and the brand ecosystem was informed by that original idea
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Anna
This logo design course was great! It provided clear, practical insights and boosted my design skills significantly. Highly recommend!
Lily Osa
Amazing course, Really helped me a lot. Thank you
Udesh Designs
Great! highly recommended this course for all designers.
Student Work
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Graphic Design