Skip to main content

Logo Fundamentals

Lesson 9 from: Logo Design Fundamentals

Mark Sposato

Logo Fundamentals

Lesson 9 from: Logo Design Fundamentals

Mark Sposato

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2200+ more >

Lesson Info

9. Logo Fundamentals

Next Lesson: Types Of Logos

Lesson Info

Logo Fundamentals

now we're going to talk about logo fundamentals. In other words, your goals and objectives for brand identification. Memorability and consistency are key. And remember brand ID is one of the most important jobs the logo has to do. A design may look great, but if it's not appropriate to business needs, it's a failure. An exception to this is if you're employing irony, but that's seldom the case. So be really cautious. Always make sure you're satisfying creative and business objectives. At the same time, tone is key. So always make sure to establish these parameters with the client up front. It's important that a logo sets a mood or in most cases honestly represents the brand authenticity is probably the most important value when deciding what's appropriate for logo design personally, I prefer clever or conceptual logos because they have a deeper meaning, but that's not always necessary.

Class Materials

Bonus Materials with Purchase

Course Downloads

Ratings and Reviews

Anna
 

This logo design course was great! It provided clear, practical insights and boosted my design skills significantly. Highly recommend!

Lily Osa
 

Amazing course, Really helped me a lot. Thank you

Udesh Designs
 

Great! highly recommended this course for all designers.

Student Work

RELATED ARTICLES

RELATED ARTICLES