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Personal Branding: Creating a Strong Online Presence
Dennis Yu
Lessons
Chapter 1: Introduction
1Personal Branding
02:36 2Course Organization is Made Up of Strategy and Tactics
01:53 3Personal Brand Manager Inputs and Outputs, Repurposing Content
02:16 4Personal Branding Framework in Action
02:54 5Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
6Inception of Products, People Buy from People
04:22Facebook Public Figure Page
22:02 8Boosting Posts
03:05 9Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
10Repurposing Content Process for Selecting People on Fiverr
02:50 11Topic Wheel, 6 Topics
04:36Chapter 4: Networking
12Power Networking Networking
03:35 13Topic Wheel, 6 Topics
04:36 146 Types of Figureheads
01:41 15Building a WHY, 3x3 Goals Sheet
03:33 16Mapping Your Personal Goals
02:37 17Network Mapping
03:17 18Professional Content vs. Fun Content
04:22 19Googling Yourself
20:13 20How to get 10,000 views of your message
11:09 21Quiz: Chapter 4: Networking
Chapter 5: Interviews
22Interviewing and Being Interviewed
01:14 23How to be an Expert Interviewer
03:57 24Applying the Personal Branding Framework
06:27 25Thank You Machine
08:13 26Perceived vs. Actual Authority
07:54 27Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
28Dennis' Personal Brand Manager
11:17 29Amplification: Getting More From What's Working
04:05 30Omnichannel and Omnipresence
04:08 31Elements of a Powerful Facebook Page
20:00 32LinkedIn for Powerful Personal Branding
09:10 33Clients Brands and Relationships
00:15 34The One Minute Video
05:55 35Gratitude Videos
04:54 36Your Speaker Reel
04:22 37Making Money
03:37 38Power Hours
07:44 39WHY videos
06:32 40Making One-Minute Videos
05:49 41Remarketing
08:18 42Repurposing Content Systematically
02:59 43Twitter for Personal Branding
02:43 44Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
45Making Money via the Ascension Ladder
09:48 46WHY Videos in action
08:59 47Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
48Using Fiverr to Build Your Personal Brand
05:15 49How to Choose the Right Fiverr Sellers
10:56 50Using Saved Gigs and Templates on Fiverr
08:15 51Quiz: Chapter 8: Fiverr Gigs
Final Quiz
52Final Quix
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Guarantee 10,000 views of your interview or podcast.
- Use a 4-part framework to collect your assets and execute all components of building your personal brand.
- Define an authentic “Why” that will attract people to your personal brand.
- Use inception techniques to get your message to your audience.
- Repurpose content to create hundreds of pieces of content in a few hours.
- Ensure that you attract the people you want to meet to build a strong network.
- Apply expert interview techniques as an interviewee and interviewer.
- Create a powerful online presence with Facebook, Linkedin, Twitter and a killer speaker reel.
ABOUT DENNIS' CLASS:
Create a strong personal brand with content that people believe in, trust and want to consume. Learn about the inputs and outputs of a personal brand manager, how to build your ‘why’, map your personal goals, make money via the ascension ladder, use Fiverr to your advantage and guarantee 10k+ views of your message.
The class covers both strategies (overall map of how to get something done) and tactics (step-by-step tasks to achieve your goals) to growing your personal brand. You’ll learn about all of the foundational elements including the strategy brief, asset production, distribution and amplification of your personal brand. This class is for all levels of experience and you can follow even if you don’t have a budget or a dedicated team.
WHAT YOU WILL LEARN:
- How to create pillar and derivative content and outsource your content creation.
- How to ensure that you maximize your content to resonate with your network.
- How to organize your highest authority pieces of content into a topic wheel.
- How to use a three-by-three personal goal sheet to establish your “why” and start producing relevant content for the right audience.
- How to use mapping to establish quantifiable business goals for your personal brand.
- The importance of Googling yourself to assess your content ranking.
- How to boost posts for profit and to build authenticity in your field.
- Create a Public Figure Page to build trust and authority for your brand.
- Use Facebook Ads and boosting to amplify your brand.
WHO THIS CLASS IS FOR:
- Entrepreneurs trying to grow their reach.
- Influencers wanting to grow their personal brand.
- Speakers and coaches wanting to develop a brand.
- Small business owners trying to sell more products.
- Writers wanting to publish their first book.
- Students trying to build a strong network.
- Anyone interested in becoming a personal brand manager.
- All levels of experience.
ABOUT YOUR INSTRUCTOR:
Chief Technology Officer of BlitzMetrics, Dennis Yu is a published author, an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents including keynotes at L2E, Gultaggen and Marketo Summit.
Class Materials
Bonus Materials with Purchase