6 Types of Figureheads
Lesson 14 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
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6 Types of Figureheads
Lesson 14 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
Lessons
Chapter 1: Introduction
1Personal Branding
02:36 2Course Organization is Made Up of Strategy and Tactics
01:53 3Personal Brand Manager Inputs and Outputs, Repurposing Content
02:16 4Personal Branding Framework in Action
02:54 5Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
6Inception of Products, People Buy from People
04:22Facebook Public Figure Page
22:02 8Boosting Posts
03:05 9Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
10Repurposing Content Process for Selecting People on Fiverr
02:50 11Topic Wheel, 6 Topics
04:36Chapter 4: Networking
12Power Networking Networking
03:35 13Topic Wheel, 6 Topics
04:36 146 Types of Figureheads
01:41 15Building a WHY, 3x3 Goals Sheet
03:33 16Mapping Your Personal Goals
02:37 17Network Mapping
03:17 18Professional Content vs. Fun Content
04:22 19Googling Yourself
20:13 20How to get 10,000 views of your message
11:09 21Quiz: Chapter 4: Networking
Chapter 5: Interviews
22Interviewing and Being Interviewed
01:14 23How to be an Expert Interviewer
03:57 24Applying the Personal Branding Framework
06:27 25Thank You Machine
08:13 26Perceived vs. Actual Authority
07:54 27Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
28Dennis' Personal Brand Manager
11:17 29Amplification: Getting More From What's Working
04:05 30Omnichannel and Omnipresence
04:08 31Elements of a Powerful Facebook Page
20:00 32LinkedIn for Powerful Personal Branding
09:10 33Clients Brands and Relationships
00:15 34The One Minute Video
05:55 35Gratitude Videos
04:54 36Your Speaker Reel
04:22 37Making Money
03:37 38Power Hours
07:44 39WHY videos
06:32 40Making One-Minute Videos
05:49 41Remarketing
08:18 42Repurposing Content Systematically
02:59 43Twitter for Personal Branding
02:43 44Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
45Making Money via the Ascension Ladder
09:48 46WHY Videos in action
08:59 47Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
48Using Fiverr to Build Your Personal Brand
05:15 49How to Choose the Right Fiverr Sellers
10:56 50Using Saved Gigs and Templates on Fiverr
08:15 51Quiz: Chapter 8: Fiverr Gigs
Final Quiz
52Final Quix
Lesson Info
6 Types of Figureheads
a common question we get is who do I put in the topic? Well who do you start with? You might not know, Richard Branson or the head of another nation. Just start with people that you know that are high authority that have a lot of knowledge and a topic that you care about. It could be a small business owner of a store that you really like. It could be the founder or ceo of another company. It could be an employee. They don't have to be someone famous. Just someone who's got a great story. It could be a partner of yours. They don't even have to work for you. It could be a subject matter expert of a friend of a friend. Maybe you play golf with them. Maybe it's someone you can get an introduction to. These are all examples of figureheads that you can put into your topic wheel and let's just say for example, well I don't really know anybody. I don't really have a network. I'm sort of an introverted sort of person. I don't I'm not out there constantly building my network. Okay, start with yo...
ur local city council person. They're not going to turn down an interview. All you need to do is say Miss Michelle Fiore, who's the mayor Pro TEM of las Vegas. Would you have five minutes where I can interview you for my podcast and of course they're gonna say yes to that. So it's very easy to get started and as you're doing that you're going to get better and better skills and being able to interview. You don't want to have your first video interview be with Tony Robbins or to be on tv. That's not a good look. You want to start to get practice. So as you start to get bigger opportunities these small opportunities lead to medium opportunities lead to larger opportunities. Your ability to build relationships to be able to speak on camera will get better and better and you will overcome those fears of public speaking to where a lot of these things that used to scare you. You're going to find her actually a lot of fun.
Class Materials
Bonus Materials with Purchase