Personal Brand Manager Inputs and Outputs, Repurposing Content
Lesson 3 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
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Personal Brand Manager Inputs and Outputs, Repurposing Content
Lesson 3 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
Lesson Info
3. Personal Brand Manager Inputs and Outputs, Repurposing Content
Lessons
Chapter 1: Introduction
1Personal Branding
02:36 2Course Organization is Made Up of Strategy and Tactics
01:53 3Personal Brand Manager Inputs and Outputs, Repurposing Content
02:16 4Personal Branding Framework in Action
02:54 5Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
6Inception of Products, People Buy from People
04:22Facebook Public Figure Page
22:02 8Boosting Posts
03:05 9Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
10Repurposing Content Process for Selecting People on Fiverr
02:50 11Topic Wheel, 6 Topics
04:36Chapter 4: Networking
12Power Networking Networking
03:35 13Topic Wheel, 6 Topics
04:36 146 Types of Figureheads
01:41 15Building a WHY, 3x3 Goals Sheet
03:33 16Mapping Your Personal Goals
02:37 17Network Mapping
03:17 18Professional Content vs. Fun Content
04:22 19Googling Yourself
20:13 20How to get 10,000 views of your message
11:09 21Quiz: Chapter 4: Networking
Chapter 5: Interviews
22Interviewing and Being Interviewed
01:14 23How to be an Expert Interviewer
03:57 24Applying the Personal Branding Framework
06:27 25Thank You Machine
08:13 26Perceived vs. Actual Authority
07:54 27Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
28Dennis' Personal Brand Manager
11:17 29Amplification: Getting More From What's Working
04:05 30Omnichannel and Omnipresence
04:08 31Elements of a Powerful Facebook Page
20:00 32LinkedIn for Powerful Personal Branding
09:10 33Clients Brands and Relationships
00:15 34The One Minute Video
05:55 35Gratitude Videos
04:54 36Your Speaker Reel
04:22 37Making Money
03:37 38Power Hours
07:44 39WHY videos
06:32 40Making One-Minute Videos
05:49 41Remarketing
08:18 42Repurposing Content Systematically
02:59 43Twitter for Personal Branding
02:43 44Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
45Making Money via the Ascension Ladder
09:48 46WHY Videos in action
08:59 47Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
48Using Fiverr to Build Your Personal Brand
05:15 49How to Choose the Right Fiverr Sellers
10:56 50Using Saved Gigs and Templates on Fiverr
08:15 51Quiz: Chapter 8: Fiverr Gigs
Final Quiz
52Final Quix
Lesson Info
Personal Brand Manager Inputs and Outputs, Repurposing Content
I want to introduce you to a framework that we call the personal brand Manager. And so when you think about a personal brand manager, it's not a person, but it's more like a filing cabinet. This is where you're storing all your assets and from the personal brand Manager, you have inputs, where you're collecting items and you have outputs where you're using these different items. So here on one side on the inputs, you might have your content library, you might have your influence generator process, which we'll talk about later, you might have assets that you're producing because you're meeting people like customers or maybe you're doing things like interviews. Once it gets into your personal Brand Manager, that's when the magic of working with fiber and your internal team could be just you to be able to edit videos, edit content, organize content, the sequences repurpose content. We're going to talk about what all those items are a little bit later and then you're able to distribute tho...
se items. Then when you have those assets produced, you can update your website, you can update your marketing materials, you can update your speaker real, you can update your books, you can create articles, blog posts, all kinds of derivative content off of things that are in your personal brand Manager. A lot of you want to publish a book for example, but you're thinking, Oh my goodness, I don't have time to sit down and write a 200 page book and I've got to come up with an outline, I've got to write. But when you use the framework of the personal brand manager, all the content that you've already been producing, all the video interviews that you have, all the live streams, all the podcasts. You can transcribe and reuse and automatically produce a book just from the assets that you already have. So think about how this personal brand manager is collecting everything that you stand for. Think of it as your ultimate filing cabinet, not just your dropbox or Google Drive, but all your photos, all your videos, all your testimonials stop right now. And think, where are those assets? Are they on your laptop? Are they on your phone? Do you have a personal assistant that has these different items? And I bet you're thinking yeah, there in like 15 different places all over the place. Start now to get them all into one place, put them together, we're going to structure all these items that represent you as a personal brand and start to multiply that you're going to find that when you use this system, the system is going to start to do the work for you
Class Materials
Bonus Materials with Purchase