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Lessons
Chapter 1: Introduction
1Personal Branding
02:36 2Course Organization is Made Up of Strategy and Tactics
01:53 3Personal Brand Manager Inputs and Outputs, Repurposing Content
02:16 4Personal Branding Framework in Action
02:54 5Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
6Inception of Products, People Buy from People
04:22Facebook Public Figure Page
22:02 8Boosting Posts
03:05 9Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
10Repurposing Content Process for Selecting People on Fiverr
02:50 11Topic Wheel, 6 Topics
04:36Chapter 4: Networking
12Power Networking Networking
03:35 13Topic Wheel, 6 Topics
04:36 146 Types of Figureheads
01:41 15Building a WHY, 3x3 Goals Sheet
03:33 16Mapping Your Personal Goals
02:37 17Network Mapping
03:17 18Professional Content vs. Fun Content
04:22 19Googling Yourself
20:13 20How to get 10,000 views of your message
11:09 21Quiz: Chapter 4: Networking
Chapter 5: Interviews
22Interviewing and Being Interviewed
01:14 23How to be an Expert Interviewer
03:57 24Applying the Personal Branding Framework
06:27 25Thank You Machine
08:13 26Perceived vs. Actual Authority
07:54 27Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
28Dennis' Personal Brand Manager
11:17 29Amplification: Getting More From What's Working
04:05 30Omnichannel and Omnipresence
04:08 31Elements of a Powerful Facebook Page
20:00 32LinkedIn for Powerful Personal Branding
09:10 33Clients Brands and Relationships
00:15 34The One Minute Video
05:55 35Gratitude Videos
04:54 36Your Speaker Reel
04:22 37Making Money
03:37 38Power Hours
07:44 39WHY videos
06:32 40Making One-Minute Videos
05:49 41Remarketing
08:18 42Repurposing Content Systematically
02:59 43Twitter for Personal Branding
02:43 44Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
45Making Money via the Ascension Ladder
09:48 46WHY Videos in action
08:59 47Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
48Using Fiverr to Build Your Personal Brand
05:15 49How to Choose the Right Fiverr Sellers
10:56 50Using Saved Gigs and Templates on Fiverr
08:15 51Quiz: Chapter 8: Fiverr Gigs
Final Quiz
52Final Quix
Lesson Info
Network Mapping
By now you've filled out your three x 3 personal goal sheet. You have your topic wheel and have the beginnings of your content library, let's figure out how you put those together for maximum effect. Remember we talked about having six topics and three people for each of those topics that's three times six, which is 18 I'm asian, so I'm good at math, but even you can determine that that's 18 boxes three boxes times six for each of those three people that you know for those six topics, make sure that one of them is someone that you know, you can create content with, that, you can call them up on Skype, see at Starbucks, meet them in the park and be able to record some one minute videos together. You're going to see later in this course why that's so important. What makes you powerful? It's a personal brand is the consistency between the different topics and the authenticity you have and the things that you care about when we talk about starting with the why a lot of people will say that...
they want to change the world or they believe in their business, that they want to have a better product, where they have better service that doesn't really stand authentically think about the topics that you have expertise and where you actually want to make an impact to help other people when you have your topic wheel tied to people that truly have a cause because they believe in helping other people stage two diabetes or they believe in coaching their son's soccer team or they believe in playing golf because they like to travel to Scotland and get stuck in holes in the sand, whatever it might be. Those are stories that resonate with missions that resonate with other people and as you start to put those together, you're going to see patterns and who you want to connect with and what you want to be able to talk about. So when building your topic well, you can go from the inside out or you can go from the outside in, what does that mean from the inside out? You're starting from topics, things that you care about and finding people that have authority in those areas and have knowledge. Or you can start with people that you know, friends of yours, what do they know? And does that resonate with something that you care about? Right. So either way you're going to be building your topic wheel from the outside, which is the tire into the hub or from the hub, which is you all the way out. If you're not quite sure how to break down a particular topic, then you can use tools like google where you can say, what are the best things to do in Athens Greece, right. Maybe I care about, I'm gonna be in Greece in a few days or who was the best basketball player of all time or what are the most common struggles in pulling people's teeth. If your orthodontist maybe or or a dentist, there's all kinds of topics and you can go to court to look. One of my favorite tools is answered the public. You type that in for example, here's one on facebook ads and I can see what are the most common questions people have about facebook ads. And so you can use these questions. You can use Google's type ahead search results to figure out what it is that people are really asking for so that as you build your topic well, you know that it's going to resonate because you know in advance what people are asking about now start to build your topic wheel and we'll do a deep dive together.
Class Materials
Bonus Materials with Purchase