Personal Branding Framework in Action
Lesson 4 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
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Personal Branding Framework in Action
Lesson 4 from: Personal Branding: Creating a Strong Online PresenceDennis Yu
Lessons
Chapter 1: Introduction
1Personal Branding
02:36 2Course Organization is Made Up of Strategy and Tactics
01:53 3Personal Brand Manager Inputs and Outputs, Repurposing Content
02:16 4Personal Branding Framework in Action
02:54 5Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
6Inception of Products, People Buy from People
04:22Facebook Public Figure Page
22:02 8Boosting Posts
03:05 9Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
10Repurposing Content Process for Selecting People on Fiverr
02:50 11Topic Wheel, 6 Topics
04:36Chapter 4: Networking
12Power Networking Networking
03:35 13Topic Wheel, 6 Topics
04:36 146 Types of Figureheads
01:41 15Building a WHY, 3x3 Goals Sheet
03:33 16Mapping Your Personal Goals
02:37 17Network Mapping
03:17 18Professional Content vs. Fun Content
04:22 19Googling Yourself
20:13 20How to get 10,000 views of your message
11:09 21Quiz: Chapter 4: Networking
Chapter 5: Interviews
22Interviewing and Being Interviewed
01:14 23How to be an Expert Interviewer
03:57 24Applying the Personal Branding Framework
06:27 25Thank You Machine
08:13 26Perceived vs. Actual Authority
07:54 27Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
28Dennis' Personal Brand Manager
11:17 29Amplification: Getting More From What's Working
04:05 30Omnichannel and Omnipresence
04:08 31Elements of a Powerful Facebook Page
20:00 32LinkedIn for Powerful Personal Branding
09:10 33Clients Brands and Relationships
00:15 34The One Minute Video
05:55 35Gratitude Videos
04:54 36Your Speaker Reel
04:22 37Making Money
03:37 38Power Hours
07:44 39WHY videos
06:32 40Making One-Minute Videos
05:49 41Remarketing
08:18 42Repurposing Content Systematically
02:59 43Twitter for Personal Branding
02:43 44Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
45Making Money via the Ascension Ladder
09:48 46WHY Videos in action
08:59 47Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
48Using Fiverr to Build Your Personal Brand
05:15 49How to Choose the Right Fiverr Sellers
10:56 50Using Saved Gigs and Templates on Fiverr
08:15 51Quiz: Chapter 8: Fiverr Gigs
Final Quiz
52Final Quix
Lesson Info
Personal Branding Framework in Action
Now let's take a look at your personal branding framework in action. Remember we start with the strategy brief, that's your goals, content and targeting. It could be a long form piece of content where you're recording your mission in this case, I recorded a 15 minute video inside a car because the idea just struck me, I wanted to talk about a particular topic and that reflects something that I care about and it reflects an audience that I want to be able to reach. I take that piece of content and I run it through asset production. How do I chop it up into little pieces of video? How do I chop it up into tweets into quote cards, into articles and I run that through Fiverr. As you can see here to be able to create lots of derivative assets. The beauty is that it took me just 15 minutes to build one asset when I was inspired To be able to create 15 or 20 pieces of content as you can see from these particular gigs. And then I take that and I want to distribute that. So we take those snippe...
ts and we put one minute videos out there on facebook, we take highlights and we put those out as tweets on twitter, we take the transcribed video into text and put it on linkedin and turn it into derivative blog post that we then syndicate to other places. When we put it on these other channels, like a medium, people start to engage, start to comment their feedback in turn drives more content. And that allows me to create more derivative content. More people are reaching out, they want to talk to me about it, they want to put me on their podcast and then you can see the personal branding framework, your personal brand manager starts to build more and more momentum as you go through these different phases. And lastly, the amplification phase is where we're taking our winners of the many pieces of content we're putting out there on many different channels and trying to get more out of what's working we call that, throwing fuel on the fire. So let's say that you have 10 different tweets and one tweet performs better than the others. I might put a dollar a day against that tweet to be able to collect more feedback and I said start to collect positive mentions, I start to come up with more ideas than that generates more content than I'm gonna put into my personal brand manager. And that's the beauty of following this process where you move from the strategy brief to asset production to distribution to amplification because nowhere along this line did I have to personally get involved. All I had to do was make those initial pieces of content, send the signal into the system and then the machine was able to pick up and handle all those other pieces. Imagine anytime you have an idea, some kind of thought, some sort of inspiration, you're taking a shower and you thought, wow, this would be a really good thing to talk about. I really could write a book about that. And all you have to do is put 15 minutes into producing that piece of content. And then you let the personal branding machine do the work for you through these fiber tasks. That's what I want to see. You start to get into the habit of doing.
Class Materials
Bonus Materials with Purchase