Characteristics That Matter to You - Your First Assignment
Lesson 12 from: Ad Retargeting: Convert More ClientsIsaac Rudansky
Characteristics That Matter to You - Your First Assignment
Lesson 12 from: Ad Retargeting: Convert More ClientsIsaac Rudansky
Lesson Info
12. Characteristics That Matter to You - Your First Assignment
Lessons
Chapter 1: Welcome and Introduction
1Welcome to the Retargeting Admasterclass
06:42 2What Are Remarketing and Retargeting- Defining Our Objectives and Purpose
16:32Chapter 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
3The Digital Advertising Ecosystem - Part 1
12:52 4The Digital Advertising Ecosystem - Part 2
10:28 5Understanding Ad Exchanges and How They Work
19:39 6What Remarketing Looks Like on the Inside
10:22Quiz - Chapter 2
Chapter 3: Developing Your Remarketing and Retargeting Strategies
8Audiences and Segments- The Foundation of Your Remarketing Strategy
07:11 9Understanding Intent Signals and Visitor Engagement
11:47 10Behavioral Characteristics - The Composition of Your Segments
14:59 11Combining Characteristics - Infinite Possibilities
06:30 12Characteristics That Matter to You - Your First Assignment
02:09 13Quiz - Chapter 3
Chapter 4: Planning Your Retargeting Campaigns Like a Pro
14Funnel Based Segmentation - Funnel Mapping
09:34 15Funnel Based Segmentation - Using the Funnel to Develop Your Lists
13:40 16Using Your Website to Plan Your Remarketing Lists
19:18 17Mapping Your Ad Groups Using Your Lists and Values - Part 1
13:13 18Mapping Your Ad Groups Using Your Lists and Values - Part 2
14:23 19Quiz - Chapter 4
Chapter 5: Using Google Analytics to Develop and Build Your Audience Segments
20Introduction to the Google Analytics Tag
04:52 21Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag
04:08 22Adding Your Google Analytics Tag to Your Website and Verifying That It's Working
13:00 23Quiz - Chapter 5
Chapter 6:Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
24The Benefits of Using Google Tag Manager
09:32 25Signing Into Your Google Tag Manager Account
07:40 26Adding Your Basic Google Analytics Tag Through Google Tag Manager
11:23 27Setting Up Custom Button and Link Click Tracking in Google Tag Manager
19:39 28Adding Page Level Scroll Depth Tracking in Google Tag Manager
14:57 29Adding Custom User Engagement Timers in Google Tag Manager
12:30 30Adding Google Adwords Conversion Tracking Through Google Tag Manager
09:56 31Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager
10:11 32Quiz - Chapter 6
Chapter 7: Building Your Remarketing Audiences in Your Google Analytics Account
33Linking Your Google Adwords and Google Analytics Accounts
09:54 34Introduction to the Google Analytics Audience Builder
17:22 35Building Remarketing Audiences in Google Analytics Based on URL Attributes
18:05 36Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data
22:15 37Setting Up Goal Based Remarketing Audiences in Google Analytics
13:36 38Setting Up Event Based Audiences Using the Google Analytics Display Builder
16:48 39Importing Remarketing Audiences From the Google Analytics Solutions Gallery
11:03 40Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns
18:49 41Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences
12:26 42Quiz - Chapter 7
Chapter 8:Introduction to Configuring Your Remarketing Campaigns in Google Adwords
43How Google Analytics and Adwords Talk to Each Other
08:41 44Importing Google Analytics Goals Into Adwords for Conversion Tracking
05:50 45Viewing and Analyzing Google Analytics Remarketing Audiences in Google Adwords
14:19 46Quiz - Chapter 8
Chapter 9: Using the Google Adwords Audience Builder to Build Your Retargeting Audiences
47Introduction to Building Retargting Ads Lists in Google Adwords
05:11 48Building New Remarketing lists inside Google AdWords Final
10:29 49Using Custom Combinations to Effectively Sculpt Your Retargeting Ads Traffic
11:14 50Quiz - Chapter 9
Conclusion
51Conclusion
01:59Final Quiz
52Final Quiz
Lesson Info
Characteristics That Matter to You - Your First Assignment
howdy remarketing fans and welcome back now that you're beginning to get a really good sense of what characteristics are how characteristics and user behavior. User actions. Ultimately build your segments which pull from your all visitors pool of website traffic. I want you to take some time and write down on a piece of paper or whatever it is you like to write with 10-15 potential characteristics that you think would be valuable to your business characteristics. Could be attributes of a visitor, different actions pages a visitor viewed use all the different examples that we spoke about recently. Keep in mind don't think about. Is it possible to track something? I don't know if I can get this information. You might have some obscure metric that you want to track. Don't worry about that stuff for now. That's not the point. If it relates to how a visitor interacts with your website, looks at your products, looks at your services. Um, you could probably track it. If you think it's valuabl...
e, it might not be out of the box, It might not be google analytics out of the box. Trackable. But with certain customization, if you know what you're doing, you can basically track any type of data but think about what actions you feel will be valuable modifiers to that all visitors list. If I have a person who have used a specific page that's gonna be, that's gonna tell me something more than if I just lump him together or lump him or her together with the rest of my visitors. So I want you to start thinking about that right down your piece of paper because we're gonna use that list that you create in the upcoming chapters and build on this assignment. Uh, and then think about what that what that attribute, what that action, what that behavior tells you about that customer. What is he likely to do or what could what inferences or guesses could you make because the user took that behavior, whether that be a specific page, a number of times on site, time spent on the site, days since last visit, Days since last purchase, whatever it may be, but along those lines. So take some time to do that. Obviously listen, it's not school. You don't have to. I just think it would be helpful. Um, so, and we're gonna build on it in the coming chapters. Thanks a lot guys. And I'll see you very shortly in the next section.
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