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Conclusion

Lesson 51 from: Ad Retargeting: Convert More Clients

Isaac Rudansky

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Lesson Info

51. Conclusion

Next Lesson: Final Quiz

Lessons

Class Trailer

Chapter 1: Welcome and Introduction

1

Welcome to the Retargeting Admasterclass

06:42
2

What Are Remarketing and Retargeting- Defining Our Objectives and Purpose

16:32

Chapter 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works

3

The Digital Advertising Ecosystem - Part 1

12:52
4

The Digital Advertising Ecosystem - Part 2

10:28
5

Understanding Ad Exchanges and How They Work

19:39
6

What Remarketing Looks Like on the Inside

10:22
7

Quiz - Chapter 2

Chapter 3: Developing Your Remarketing and Retargeting Strategies

8

Audiences and Segments- The Foundation of Your Remarketing Strategy

07:11
9

Understanding Intent Signals and Visitor Engagement

11:47
10

Behavioral Characteristics - The Composition of Your Segments

14:59
11

Combining Characteristics - Infinite Possibilities

06:30
12

Characteristics That Matter to You - Your First Assignment

02:09
13

Quiz - Chapter 3

Chapter 4: Planning Your Retargeting Campaigns Like a Pro

14

Funnel Based Segmentation - Funnel Mapping

09:34
15

Funnel Based Segmentation - Using the Funnel to Develop Your Lists

13:40
16

Using Your Website to Plan Your Remarketing Lists

19:18
17

Mapping Your Ad Groups Using Your Lists and Values - Part 1

13:13
18

Mapping Your Ad Groups Using Your Lists and Values - Part 2

14:23
19

Quiz - Chapter 4

Chapter 5: Using Google Analytics to Develop and Build Your Audience Segments

20

Introduction to the Google Analytics Tag

04:52
21

Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag

04:08
22

Adding Your Google Analytics Tag to Your Website and Verifying That It's Working

13:00
23

Quiz - Chapter 5

Chapter 6:Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System

24

The Benefits of Using Google Tag Manager

09:32
25

Signing Into Your Google Tag Manager Account

07:40
26

Adding Your Basic Google Analytics Tag Through Google Tag Manager

11:23
27

Setting Up Custom Button and Link Click Tracking in Google Tag Manager

19:39
28

Adding Page Level Scroll Depth Tracking in Google Tag Manager

14:57
29

Adding Custom User Engagement Timers in Google Tag Manager

12:30
30

Adding Google Adwords Conversion Tracking Through Google Tag Manager

09:56
31

Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager

10:11
32

Quiz - Chapter 6

Chapter 7: Building Your Remarketing Audiences in Your Google Analytics Account

33

Linking Your Google Adwords and Google Analytics Accounts

09:54
34

Introduction to the Google Analytics Audience Builder

17:22
35

Building Remarketing Audiences in Google Analytics Based on URL Attributes

18:05
36

Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data

22:15
37

Setting Up Goal Based Remarketing Audiences in Google Analytics

13:36
38

Setting Up Event Based Audiences Using the Google Analytics Display Builder

16:48
39

Importing Remarketing Audiences From the Google Analytics Solutions Gallery

11:03
40

Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns

18:49
41

Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences

12:26
42

Quiz - Chapter 7

Chapter 8:Introduction to Configuring Your Remarketing Campaigns in Google Adwords

43

How Google Analytics and Adwords Talk to Each Other

08:41
44

Importing Google Analytics Goals Into Adwords for Conversion Tracking

05:50
45

Viewing and Analyzing Google Analytics Remarketing Audiences in Google Adwords

14:19
46

Quiz - Chapter 8

Chapter 9: Using the Google Adwords Audience Builder to Build Your Retargeting Audiences

47

Introduction to Building Retargting Ads Lists in Google Adwords

05:11
48

Building New Remarketing lists inside Google AdWords Final

10:29
49

Using Custom Combinations to Effectively Sculpt Your Retargeting Ads Traffic

11:14
50

Quiz - Chapter 9

Conclusion

51

Conclusion

01:59

Final Quiz

52

Final Quiz

Lesson Info

Conclusion

how do you? Re marketing fans and welcome to the last lecture of the course. This is where we say goodbye. The ending of course has always been bittersweet for me on the one hand, I hope that you've gained immensely from the course and that the content is going to be useful for you as you go through your career and that it was time well spent. Um on the other hand, of course, I'm sad to see you guys all go, but I'm excited for the opportunities that all that that you'll have in your careers and I'm excited to see how you apply the information that you learn throughout the course. I love getting feedback from all my students so if you have a second please leave a review for the course um drop me some feedback. It really means a lot. It goes a long way and it helps me out. One thing I want to mention before you go is my agency overdrive premium subscription. It's an online membership. It's very affordable. Check it out at Adventure PPC dot com forward slash training forward slash agency ...

overdrive or just google Isaac Kandinsky's agency overdrive and you'll find it. We cover topics like google ads, advanced strategies and google advanced conversion rate optimization techniques, but also how to run an agency recruiting proposals, how to find clients, how to write case studies. It's 2500 members strong right now and it's only getting better and definitely check it out, There's a free trial available, check it out and and see if you like it. You never know you might find something useful there. Um And we also cover facebook ad strategies and and overall strategies for digital advertising competence and it's very transparent. I give you over exactly what I've learned over the course of my career that just about does it for me again. Thank you all very much. I sincerely appreciate it. Thank you for participating in this learning experience on Fiverr And I hope to see you all again very soon in the agency overdrive at another course. Or just just say hello until next time. And remember keep on trucking.

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