Lessons
Class Trailer
Chapter 1: Welcome and Introduction
1Welcome to the Retargeting Admasterclass
06:42 2What Are Remarketing and Retargeting- Defining Our Objectives and Purpose
16:32Chapter 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
3The Digital Advertising Ecosystem - Part 1
12:52 4The Digital Advertising Ecosystem - Part 2
10:28 5Understanding Ad Exchanges and How They Work
19:39 6What Remarketing Looks Like on the Inside
10:22
7
Quiz - Chapter 2
Chapter 3: Developing Your Remarketing and Retargeting Strategies
8Audiences and Segments- The Foundation of Your Remarketing Strategy
07:11 9Understanding Intent Signals and Visitor Engagement
11:47 10Behavioral Characteristics - The Composition of Your Segments
14:59 11Combining Characteristics - Infinite Possibilities
06:30 12Characteristics That Matter to You - Your First Assignment
02:09 13Quiz - Chapter 3
Chapter 4: Planning Your Retargeting Campaigns Like a Pro
14Funnel Based Segmentation - Funnel Mapping
09:34 15Funnel Based Segmentation - Using the Funnel to Develop Your Lists
13:40 16Using Your Website to Plan Your Remarketing Lists
19:18 17Mapping Your Ad Groups Using Your Lists and Values - Part 1
13:13 18Mapping Your Ad Groups Using Your Lists and Values - Part 2
14:23 19Quiz - Chapter 4
Chapter 5: Using Google Analytics to Develop and Build Your Audience Segments
20Introduction to the Google Analytics Tag
04:52 21Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag
04:08 22Adding Your Google Analytics Tag to Your Website and Verifying That It's Working
13:00 23Quiz - Chapter 5
Chapter 6:Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
24The Benefits of Using Google Tag Manager
09:32 25Signing Into Your Google Tag Manager Account
07:40 26Adding Your Basic Google Analytics Tag Through Google Tag Manager
11:23 27Setting Up Custom Button and Link Click Tracking in Google Tag Manager
19:39 28Adding Page Level Scroll Depth Tracking in Google Tag Manager
14:57 29Adding Custom User Engagement Timers in Google Tag Manager
12:30 30Adding Google Adwords Conversion Tracking Through Google Tag Manager
09:56 31Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager
10:11 32Quiz - Chapter 6
Chapter 7: Building Your Remarketing Audiences in Your Google Analytics Account
33Linking Your Google Adwords and Google Analytics Accounts
09:54 34Introduction to the Google Analytics Audience Builder
17:22 35Building Remarketing Audiences in Google Analytics Based on URL Attributes
18:05 36Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data
22:15 37Setting Up Goal Based Remarketing Audiences in Google Analytics
13:36 38Setting Up Event Based Audiences Using the Google Analytics Display Builder
16:48 39Importing Remarketing Audiences From the Google Analytics Solutions Gallery
11:03 40Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns
18:49 41Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences
12:26 42Quiz - Chapter 7
Chapter 8:Introduction to Configuring Your Remarketing Campaigns in Google Adwords
43How Google Analytics and Adwords Talk to Each Other
08:41 44Importing Google Analytics Goals Into Adwords for Conversion Tracking
05:50 45Viewing and Analyzing Google Analytics Remarketing Audiences in Google Adwords
14:19 46Quiz - Chapter 8
Chapter 9: Using the Google Adwords Audience Builder to Build Your Retargeting Audiences
47Introduction to Building Retargting Ads Lists in Google Adwords
05:11 48Building New Remarketing lists inside Google AdWords Final
10:29 49Using Custom Combinations to Effectively Sculpt Your Retargeting Ads Traffic
11:14 50Quiz - Chapter 9
Conclusion
51Conclusion
01:59Final Quiz
52Final Quiz
Lesson Info
Quiz - Chapter 4
Class Materials
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