Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Class Introduction
I wanna jump in and talk about expectations and aspirations as kind of our intro. So, in terms of number one, coming in to this course, what should you guys be expecting to learn? What should you guys be expecting to learn? Some of the course promises, I'm gonna say this, if you guys will give me 12 weeks of your time, give me, well, not 12 weeks 'cause it's really three days, but give me 12 weeks of 112% effort in that time, I'm gonna show you how to have a functioning business, okay? We're gonna do this and we're gonna take you from basically a place of nothing to having your first booked client. 'Cause that's the question, honestly, that's the question that I get the most is, "Well, how do I get my first client?" But for those of you that are already running a business, maybe you're six months in, maybe you're a year in or two years in, there's a lot of stuff for you guys, too. What we wanna do is before we launch a photography business we need to go into it with the proper expectat...
ions. We're gonna present to you guys a 12 week road map, it's literally the most ridiculous thing I think I've ever made in a spreadsheet. Full on CPA, you're gonna see it, you're gonna see that. We're gonna cover planning and strategy, we're gonna cover developing your overall product, what is it that you're trying to sell to your consumers? And we'll talk about it in a minute, but it can be really any genre as we go through this. I'm gonna say that this entire course will transfer over to family, to maternity, newborn, seniors, wedding, engagement, all of that stuff is identical. And what we're getting at is that these are all direct client serving businesses, meaning your marketing efforts, everything that you're doing, you're reaching end consumers directly. Commercial is the one area where you're not because those are better in commercial arenas, typically are gonna work through agencies. So that means that the way that you market, the way that you promote, the way that you do a Grassroots Campaign with a commercial studio is a little bit different than the way that you'd do it with a portrait studio. But most of the content marketing, SEO, sales, closing, everything else will still apply even to commercial. And to anybody in these categories, this is literally your 12 week roadmap that's gonna spell out every single thing that you need to do for your business. Will I benefit if I'm already doing good running my own business? Abso-freakin-lutely, because, this is the way I actually talk, guys, I'm sorry, I don't, it's just, it's how it works, okay? Yes, if you're running your own business, I guarantee. What if I asked you, how do you create a push versus pull brand in terms of buyer psychology? What if I said, do you understand the difference between an emotional sale versus the feature sale? There's so many different components of this course, including content marketing, including SEO, including all these different pieces that it doesn't matter if you're already doing good, I'm gonna show you ways of doing things better, okay? Now this isn't to say that I know everything about business, I don't, I'm still learning myself and I think anybody who claims and guarantees that they know all of this stuff is kind of blowing smoke up your pipe. But we've learned a lot, we've learned a lot and I wanna share Justin, Chris, and my ten years of experience in building a business with you guys in three days. Here's my promise to you guys, I have put in a lot of time and effort into creating this course for you all, and what I wanna promise is that if you guys will do what we're talking about and simply adapt it to your own business model and do what you're doing in your specific locale, you will be successful. And my promise to you is not to sell. I have no desire to stand here and tell you, go and buy this course, go and buy that course, go and do this, I'm gonna give you recommendations and a guide, a pathway, I'm gonna tell you what gear we use, I'm gonna tell you how we get to where we wanna get to. You guys choose, okay? Online, you guys choose where you wanna be, what you wanna use, all of it. I don't wanna, that's not the goal of this class is to sell you on other things.
Class Materials
Bonus Materials with Purchase