Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Values, Vision & Mission
So values, vision and mission, Your core values this is; who we are, who you are, what we believe, and what we strive for. This is the foundation and the principle of your team. And I know a lot of you out there might be going but it's just me, it doesn't matter and I'm gonna talk to you about why in just a moment. So we're gonna craft your core values and your strategy and goals are gonna fall into place from this. So that kinda makes sense. What you value and who you are as an individual and what's your vision and what your mission is, is gonna dictate the time that you're putting in, the products that you're taking on, clients you're saying yes to, opportunities you're saying no to, everything. 50 different people weighing in to get to the fact that we are number one, hard working, two, supportive, three driven, four ambitious, five, we set an example and six we are talented. That is our core value. This is our foundation and principles of the team. This is who we are. This is what ...
we believe. It's what we strive for. And this is where we create our value statements. And each of those statements should encompass these three things. And it goes in the form of this, we. And then you're gonna say the line. I'm gonna give you our examples. We adopt extreme ownership. We understand that leadership is a two way street going up and down the chain of command. Each individual of the team, takes ownership over their actions as well as the actions of the team. We practice the principles of looking out the window with success and into the mirror with each failure. Commander's intent. How do you think our own people or your people would behave, when this is on the wall of your studio? It's a reminder to yourself, of what it is that you believe and what you value most, right? Let's go the next one. We embrace creativity. We believe creativity is heightened through thinking differently and embracing diversity. We continue to expand our creativity, not only in your photography and cinema but also in our everyday approach to solving problems. We are client obsessed. We succeed when our clients are happy. Our clients are our true north, those who make it possible to make a living, doing what we love. As a team, do you think we'd care what other photographers say about us as a company, when that is one of our core values? No, it doesn't matter. That becomes a big relief, when you put something like that into your value statements that you cut away an entire group of critics that truly do not matter to the success of your business. And you dial into what does. We support and empower, we believe that family is a verb, it's defined by actions not by words. We invest in each other through sacrifice, support, compassion and love. We create a safe non-judgmental family environment focused on the betterment for each other, or of each other. "Coming together as a beginning, "keeping together is progress working together is success" Henry Ford. We sharpen the axe. We're a passionate group of creatives that believe success occurs at the intersection of talent, hard work and humility. We embrace new challenges, humbly seek out learning opportunities and continue to grow in your personal and professional lives. "The best things in life are on the other side of fear." Will Smith. That's Chris, Chris loves Will Smith. I do to actually, he's awesome. We are industry leaders. We set the standard everyone aspires to become through example. Beyond consistently delivering high quality experiences and products, we continue to innovate in each of our areas, never settling for good enough. Next piece, the vision statement. This is your picture of your desired future. It should do three things, your goal and purpose. It should be primarily aspirational in what you want to achieve. And it should be inspirational in terms of motivating you to get to where you wanna be. Let me show you ours, you're not in the business of taking pictures, that line of business is quickly disappearing, or has already disappeared. Here's our vision statement. We're the world's foremost creative family historians. artfully documenting moments through our lens. There is very specifically, not a single mention of a camera up here. That could change, right? The way that we document things, who knows how that's gonna change. But creative family historians, that will never change. Artfully documenting moments that will never change. Through our lens, that could be interpreted as the lens of our eye. So even if cameras evolved to the point where there's no, I mean, I don't know how it will happen. But it has multiple interpretations. This can stand up. Your mission statements should capture your vision and your core values. So a review of our core values, extreme ownership. We embrace creativity. We're client obsessed. We support and empower growth and change. We're leaders. Here's our mission statement. We are a family of passionate and hardworking, creative striving to artfully document the history of our clients, families as if they were our own. That incorporates our strive to be creative, hardworking, passionate, artfully documenting the history of our clients, treating them as if they were own families, client obsessed. That's the whole statement. Now get on the phone with your client and talk to them with this.
Class Materials
Bonus Materials with Purchase