Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Your Content Road Map
So we've talked about this. We have a strategy, now we need the actual content. So I have a roadmap for you for just your content. And my baby again, Ethan. This is a picture where he put a piece of grass in your mouth and he was like I'm not having that. He's like, this is a good idea right up until I'm tasting it and now it's not so much a good idea. Which is very much the feeling you're gonna get when you bite off SEO giant of, oh okay this is great and then you're gonna start chewing on it and be like mmm, this tastes like crap. (audience laughing) But you're kind remem...it's not gonna be as bad as you think it is, okay? We are in the portion now of our course we're creating the spark, we're creating the content for our marketing assets and remember, are these short-term or long-term assets? Blurt it out. Long-term. Long-term, these are long-term marketing assets and you'll see that we started creating them here. Right, one tier two content page that week write one more, and t...
hen one more. When you break up this task as one page in a week, does it seem a little easier to chew? This is your master plan. This is what we refer to as tier one. Your homepage, okay? Let's actually go to this one. So this is where your SEO main objectives go. Tier one. Does it make sense now that we categorize it? Cool. Tier two pages include your main, they can also include niche objectives. For example, boudoir photography FAQ. That would be perfect to go as a secondary page, but fit a niche topic. Make sense? So they could be either mains, or niches. Anything beyond that, tier three and beyond are niches and sub-niches and you can have as many those as you want. We said pick five to 10 because five to 10 should be enough for all of you to get a healthy piece of business and then choose where you wanna go from there. That's why we said it's constantly evolving. This is your key to that phase. Where you're now dishing out relevant information for those around you. That's down the road though, let's figure out what your tier two pages should be. And that's your 12 week goal. The 12 week goal is to simply complete the content for your homepage and then for those secondary pages, okay? So, as a business sample, these are the wedding venues, Fairmont, Ritsch, Hyatt, Four Seasons, and that's the great part about it is that you know you've done something right what's funny is that we sometimes SEO'd property so well that their legal team reached out to us. And was like, look we'd really like to rank first for our own property would you mind changing something? Oh sure, no problem. We'll change something, it's fine. These are the types of things that you create, they're value added pieces of content that become long-term marketing assets that are all driven behind keywords that these people are looking for. This is where I want you to stop and just mind map out on a piece of paper what your tier two pages could potentially be. You're gonna mind map it out, then you're gonna take each one of these and you're gonna plug them into, and this is just a very generic thing, of style, blog, services, resources, about. You're gonna take each of these things and plug them in to that SEO keyword thing and you're gonna look for relevant keywords that people are searching, okay? But under resources, this is where all of my educational stuff would go. What are wedding stuff? 10 tips and planning your timeline. Three things you forgot about your wedding day. Five things that every groom must do. How to prepare, how to do makeup, why weddings are always late, all of these things, it's just content to fill into it. And every category has an abundance of it. What should I wear for my maternity shoot? What do I need to know before my newborn session? What if my newborn has jaundice? These are all very specific topical things, right? Will you retouch photos? Thoughts on photography retouch. You can, like, there's a million of these ideas out there, you can take any of them and easy places to look are popular blogs. But not popular blogs that write about newborn, paternity, your specific topic, boudoir. So you're gonna populate worksheet 10 content. We have some examples and ideas in there for you right now, but this is where I want you to write in yours. Because as you go from week to week, you're gonna write one new page and one new topic. And keep on doing it. It's an hour, two of your time each week that you'll be generating and creating these long-term assets. And you know what's great about it? If you base it around questions that your clients are frequently asking and things that your clients need to be knowing, what do you use them for? Client education where you can send them something. Send them a quick email. Do you think this becomes part of your... this becomes part of your lead generation down the road, right? So someone...you capture an email, you get something, you know somebody's planning some sort of shoot, and you just send them one of your articles in an email. Hey, I know you're planning a newborn shoot coming up, here are five things you need to consider. And it's just is an article to a page that you created a year and a half ago. This is being smart about the content and the assets that we're creating is thinking long-term down the road, how we're going to be using these things because every one of them is going to become this asset that you refer back to. Make them good. I hope you guys like writing. If not, Haldis you're giving me that look again, if not, you can source it out.
Class Materials
Bonus Materials with Purchase