Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Content Marketing & SEO
So, what is content marketing? Well, traditional marketing is you giving up cash, to get visibility, correct? The easiest way you can think of content marketing, is creating content assets that in and of themselves are valuable. Those are gonna be the pieces that get eyes balls. So, rather than paying for eye balls, we're putting rime into creating assets for eye balls. That sounds creepy. We talked a lot about eye balls. The great thing about cash is that it's immediate. If you got the cash and you've dumped it into advertising as long as long as you put in effectively which is its own entire course in and of itself, is how to effectively use paid advertising, it's immediate. You can instantly get out there. What we've generally found is that the effectiveness of paid advertising is iffy at best. They're not paying for $1,200 directly listings. These things are iffy at best. You're lucky if you get one person in a year to come in and pay your prices and hire you. That's our experience...
. Some go to our online may have had better experience but honestly when you throw your hat in the ring where there're 600 other people throwing their hand the same ring, it kinda make sense that it's pay to play. So, the people that are paying the most are gonna get the most, right? It's all about that number one spot, even number two and number three aren't really gonna get it and that's expensive, it's expensive to be number one on these different wedding listings or any listing, any directory, Yelp, whatever it is, it's expensive to be the top of that list. Unless Yelp is obviously by quality number of reviews, number of this, but they also have their sponsored posts. But in terms of, so speed to effect is immediate, whereas on this side, the assets they take time, but conversion rates, this is the beautiful part, your conversion rates with traditional media are dramatically lower. I mean, we're talking 600% higher on this side, you are six times more likely to book a client, if they look at a piece of content that you've generated than if they look at an ad. Does that mirror the way that you might buy? Does it mirror your own buyer preferences? In the sense of, do you trust an ad as much as you trust an article with a topic or an opinion? How did you buy your latest piece of gear? How did you buy your lens? Was it a friend that told you, did you ask a few different people about it? Did you read an article about it? Anybody? Do you guys see and ad and go out and buy what you see or do you distrust the ad? How many of you trust ads that we see on TV? Come on, guys. It's okay to raise your hands, I trust everything on TV, it's all true. It's all true. No we--- We look for the reviews Reviews, you look for reviews. You look for content that backups your purchase decisions. And that's the exact same thing is that nobody trusts these advertisements. If you paid to be number one in a place, we all know that somebody paid to be number one in that place. We don't know the quality of their work. And that's why your conversion rates are so much higher than this side. Consumer trust is 68% better on the content side. The effective period is as soon as you stop spending money on that side, it's done. On this side, you have long-term value. Competitive asset, quality content is indeed a competitive asset. On the traditional advertising side, your competitive asset is your money. So, all you need over here is quality content and all you need for that is time, and a little bit of writing. The cost in general over time, by the way, these aren't my statistics, this is from iMedia Connection Aberdeen Group and Demand Metric. 62% less expensive to generate high quality content to convert and to create leads than it is to go out and advertise for them. So, what you should be asking right now is how the freak do I go create good content? And that's what we're going to talk about. What does SEO? This is searching and optimization, which basically equals visibility. Going into Google and being able to type something and seeing the result from it. So, preparing your site to be visible in a search engine is search engine optimization. Content marketing plus SEO, it becomes your longterm asset because those aren't the same thing. Creating a valuable piece of content is writing an opinion, writing a review, writing a piece of education that has value to somebody else. That's step number one. The SEO portion is making that visible to a search engine. Does that make sense? Those are two separate things. So, all we need to do to create our content steps through longterm marketing assets, to understand the basics of SEO, to craft that content, and then we're gonna take the best content to turn it into PDFs for lead generations, we're gonna create an automated email funnel. These are steps beyond probably your first year, maybe even your first two. So, I'm gonna leave these in here as like future thoughts, but it's beyond the scope of what we're doing here. But right now we can definitely understand SEO basics. We can teach you how to craft great content, so you start generating leads.
Class Materials
Bonus Materials with Purchase