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Internal Linking Basics

Lesson 28 from: FAST CLASS: How to Start a Photography Business

Pye Jirsa

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Lesson Info

28. Internal Linking Basics

Lesson Info

Internal Linking Basics

Internal linking basics. We're gonna talk about linking now, so everything up until this point was figuring out the category that we need to place our website in, the keywords most appropriate for that category, and how to write the content around that, right? Now this is the piece that all the search engines need to navigate through our work, and also to figure out, what is the authority of this website? How good is this website? The first piece is internal linking basics, this is the links on your site, so understanding how a search engine crawls, your page is gonna pass a value to another page. You can think of this as word of mouth. That's the easiest way to think about it, one page is giving word of mouth to another page. Hey, check out this page, it's good. Just like you might give word of mouth to hiring a friend who you know does great work. That's what an engine's gonna do, and it's gonna go follow that link and it's gonna go to that next page, it's gonna look at that page. So...

, we need our site, the homepage is gonna be the most linked, it's gonna have the most value, and what's gonna happen is the homepage, if that has, if that is the biggest presence and the biggest value, whatever the homepage refers out to gets the next biggest referral value, right? Think about it as a cup of juice. Your homepage has the most juice, one big glass of juice, if you have four sub-pages and you link four sub-pages, you give all four of those an equal portion of juice. And then if they give eight sub-pages their juice, they're giving one quarter to each of those sub-pages as they go down, right? So you lose juice as you go down. Like similar to a referral, that's why it's easy to think about this as just simply a word of mouth referral. Your homepage has the most juice. The link value will decrease as you go further from the home, and this is the fundamentals of how this works. It actually works this way internally and externally, and we're gonna show you how. So what we need is for, the homepage is obviously gonna link to the tier two pages, right? Those are usually in the menu. The tier two pages are usually in the menu bar of your site. But what you want is any time you wanna throw additional juice to a niche, a niche page, you simply put a footer up on your site and you throw value to these other pages. Now you're sending your homepage juice down to these other niche pages. Is that kind of making sense? So the example of this is if you look at the Lin and Jirsa footers, from our homepage, what are we sending value to? Resources, favorite vendors, OC venues, LA venues, tutorials, we're trying to give juice to, especially that vendors and venues pages, we're trying to give them lots of link juice because any time somebody's searching a vendor or a venue, we wanna be number one, number two, number three up on that organic search. So we're sending juice from the homepage over there. Same thing here, you drop into .com forward slash Orange County, and at the bottom of this footer we start giving juice to all of our tutorials, like all of our FAQ's, wedding resources, and advice.

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