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Create the Logo & Branding

Lesson 19 from: FAST CLASS: How to Start a Photography Business

Pye Jirsa

Create the Logo & Branding

Lesson 19 from: FAST CLASS: How to Start a Photography Business

Pye Jirsa

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Lesson Info

19. Create the Logo & Branding

Lesson Info

Create the Logo & Branding

This is what a logo should do. It has to fit our message and that's why that had to be defined prior. Needs to appeal to our target client personas. Which is why that needed to be identified prior. It needs to be simple, timeless. Scalable is a big one that a lot of us don't even think about. I know it's really popular right now to get your name in the form of a signature. And slap it on your images. It even looks great. The problem is it does fit any of these criteria. Like scalable. You can't recognize it when it's small, it's tough to read even when it's large. It's not unique and identifiable because everybody's got that signature. It's popular now, everyone's got a signature. How do you identify one signature from another without actually reading the two? Right? Ideally it contains some sort of a symbol, element, vector. Some sort of a graphic that is identifiable. That piece is something you can use as an accent throughout all of your materials. Throughout your books, your brandi...

ng, your messaging, your website. This is what I want you guys to do. It's worth your time, and a little bit or your capital. I'm gonna put you guys right into this slot. If you DIY it, you better be a designer. I'm gonna show you the sucky logo that we created at first. If you DIY it it needs a lot of time, a lot patience, and good design skills to get to some place that's great. Don't go there. If you design source it, this is like sites like DesignCrowd. Where you spend 250 bucks, 500 bucks, and 30 designers submit different designs, hoping that they win the money. Okay? You generally get a lot of, I mean just think about it. If you're a photographer, and someone was like, "I got 500 bucks, do this. "Bid on my project." Most of you wouldn't spend your time there. Because you're good. That's really the plain, simple truth. Your time is better spent elsewhere. And same thing with designers. Unless you're spending a lot of money on those sites you're not gonna get good designers doing it. So it can be very hit-or-miss. And a custom design, it's expensive. Two, three, four, $5,000 to get a logo and branding package is very common. Up to $10,000 to get a logo and branding package. And you still might not be happy with it. So what I'm gonna say is if you go to creativemarket.com, search logo templates. You'll find for 30 bucks, a whole host of different templates that have different branding assets. And I know what you're gonna think. You're gonna go, "I don't want a brand or logo "that's gonna look like anybody else's." You're not. 'Cause they come with tons of different assets inside of these, okay? Now the probability of another photographer picking the exact same template set and then choosing the exact same logo with a similar name is very, very, rare. That's not gonna happen. So you can get a professionally designed logo by simply getting a template, selecting it out, choosing a nice typeface. Putting a little bit of your own sweat, labor. Sweat equity into it. And get to a really great professional result without spending a lot of money.

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