Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Your 12 Week Roadmap
So your 12 week roadmap, (laughs) either respect your time or be prepared to take a thousand plus screenshots for the next three days. There's a lot of screenshots that they need. So what I wonna do is cover the roadmap. Don't let this workbook freak you out. I know it's a little bit freaky, but check this out. I'm just gonna scroll down to the right and what you see here is a full roadmap for all 12 of your next weeks. Okay. So, don't freak out with it. What you're gonna do is you're gonna follow it week by week. So if we go right at this first column, we're gonna see that we have a few choices to make. Areas of focus. We wonna do some mind mapping. We're gonna teach you guys about that in our next segment. Wonna do some analysis, competitor research for artistic development, I've given you guys some kind of roadmaps here for what you can do, but you can pick your own, but have something each week for artistic development. Product development, we're not yet there. We need to figure ou...
t some things first. So you just scroll down and you look at kind of all the different things that are needed, and here's how the workbook works. So look how it says use zero for forecast, for revenue forecasting right here. So you simply go to zero for forecast. There are 15 workbooks in this document that will guide you through everything, from what to purchase with all the different brands, this is your basic foundation kit with different brand representations of each one, pick your poison, lighting and creative kits, and then full on wedding-ready kit. We have your IT guide, software guide, legal guide. Every piece of this has mapped out for you. your competitor analysis that we're gonna piece together followed by a SWOT analysis, strengths, weaknesses, opportunities, threats. Forecasting, we're gonna build client personas so that you guys can actually know who it is that you're marketing to. So we have a template built in for you. A pricing template for cost method pricing. We're gonna show you cost and demand based pricing which is gonna be where we wonna put you guys. Finding mentors, vendors to work with for grassroots marketing. Templates for... this is a email for a link request which we're gonna talk about when we get to SEO and content building. Also, we started on Craigslist. It's still completely viable. We did this eight years ago, nine years ago, finding $500 brides. And that's how we built the entire business. We're gonna show you that. If Craigslist doesn't work you can find any other local classified to post in. The content page that you need to build on your site. We have guest publishing for again SEO. All of these things are built out all the way up to tab 14. There we go, okay But let's focus on the roadmap for just right now. So you'll see that month one is really heavy on planning and strategy. What I want is this roadmap is designed to be used in conjunction with the class. So as you're watching the class, it's gonna define out section by section. The first thing we'll be covering is strategy and planning. All those things are covered, then you simply look at the roadmap and say, okay, week by week, this is my plan. This is what I'm gonna do. Then we'll go into the next topic, product development and the next topic marketing, pricing, everything, sales. So at the beginning, it's really figuring out our focus. Once we get towards month five, we're really kind of finalizing the product. So if you look at product development, it becomes pretty heavy. We're developing what we actually wonna sell. Then when we get down here to the bottom right, this is where sales comes in place because you really have nothing to sell until you've gotten out and started marketing. So we're gonna cover sales, strategies and psychology and how to actually make the sale. This is the 12 week roadmap. And you guys can take this and adapt it to literally anything. Switching it out to any client serving business is as simple. So if your client is serving maternity, newborn, family all of that, that's as simple as changing a couple of keywords in your copy. Okay. But if you are doing commercial or something else, you can adapt it and kind of do a little bit research on your own, but use the same formulas, the same plan to kind of create your own 12 week roadmap.
Class Materials
Bonus Materials with Purchase