Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
How to Craft Your Content
So how do we craft our content? This is the first step. So we have our focus, it's nailed. We know who we're targeting, we know where we're going, we know what we're trying to sell, we know our services that we're giving, we have our keyword strategy even. We even know the keywords that are most used based on the services that we're offering, now we need to do some writing. Here's your keyword placement. Every one of these slides in each of the segments and each of the videos as we go through this is gonna be broken out and you have a reference point with each of the slides. It'll give you an example, and it'll give you a place to reference. I would say for any ideas, just go back to line jars, it's a great guide, in terms of what to do. But keyword placement, website locations to place your keywords are gonna be in the T.U.T.I. The titles, the URLs, the text, and the images. T.U.T.I is a great word, say it out loud for me. T.U.T.I. T.U.T.I, feels good, doesn't it? T.U.T.I, titles.
Titles should contain keywords first, they should balance creativity and SEO, and you should understand that the link value is gonna decrease when it's further away from the home page of a site. We will discuss this, don't worry too much about that. But here's an example of a good SEO based title. Fairmont San Francisco wedding, that's the SEO keyword, right? What type of keyword is it? Is it a main keyword or is that a niche keyword? Niche. Niche, okay. Then you have your creativity. This is when you write whatever you'd like to write there. Put in your fancy flair, put in like you know, more flair bell, less flair bell, it's up to you. Man Kim's Opulent Winter Affair. The next thing is your URL. Keywords need to go into the URL. Now I'm not talking about the URL of your website right now cause you're probably thinking about well, my dot com is the name of my business, I'm talking about what comes after that, okay? So most CMSs which is a content management system. That's generally what you're buying when you go to Squarespace. Like these pieces of website software, they are content management system, that's what WordPress is, okay? Most of them should allow you to have control to have unique URLs. What that means is you wanna turn this function on, okay? So permalinks that's what it says on WordPress. The option for URLs that are spelled out is called a permalink. On Squarespace, they're called URL slugs. They might call them something differently, the important thing to remember is that you don't want a URL where it's your studio name dot com forward slash one five seven eight nine two six is the name of the page that you're referring to. And that's what they default to on a lot of them. What do you is the keywords to mirror the title inside of the URL for each page that you create. So, orange county engagement Katie Jeff, that should be the URL of Katie and Jeff's blog entry. Makes sense? The next piece, text and copy. This is where we find excuses to use keywords in the copy, the text, the body of your site. Do you think it is a competitive advantage for any of you who are good writers or who want to become good writers? Oh yeah, raise your hands. That's a huge competitive advantage over any other studio. Because nobody can copy you and your personality in your words without plagiarizing you. And if they did, Google is gonna, hand on a big, I can't say that word, slap. Google's gonna slap them for stealing your content. So that's a huge competitive advantage. We want exact keyword phrases, three to four times within a page. A page is what's visible on a screen, okay? Avoid keyword stuffing, test to ensure that it sounds natural by reading it out loud. Next is image names. Name using keywords dashes to separate each name should vary. We want the alt plus title that's inside the link, we'll demonstrate that in just a second. It should be short keyword descriptions and all post title it can be five descriptive keywords, descriptive words following the name. So this is what I'm talking about, this is bad file naming, this is lazy. What Google sees or what an SEO what it is search engines gonna see when they see this is that every image on this page must be identical. Because they all have a very similar name. So I only need to index a couple of these. Do you understand that we get a lot of our organic SEO results, our leads are not coming from Google web search. Where do you think they're coming from? Google image search. You want Google to index your images just as much if not more so than the actual text copy. And it will index more pictures, the more unique the file names and the alt title tags are.
Class Materials
Bonus Materials with Purchase