Okay so, this is those moments with the bride, the bridesmaids running around. Capture everything that happens. (women talking and laughing) (bridesmaids conversing) (shutter clicking) (laughing) Okay, just move away from each other little bit over here and you'll all be in the camera, that's it. Okay, yeah, did you see that? There was hardly any interruption by me. Just a couple of arrangements, that was a very dark room there was one window coming from the side and no flash, just available light. And then the silent Yervant started to take this stuff. Without interrupting there what they were doing, you see, there was no interruption with me with them. I wanted them to be off position, I position them in that position, and then I start shooting, then you saw one moment I turned around to get the father and the grandmother, and then turned around and captured the other. And when I saw the girls were not well placed in the background, that's when I told them to move forward. Okay, so t...

hen we do the details. I like to do details in the hand of the bride, instead of putting on the table. It's hers, let's connection. So perfume bottle, and everything. So I'm gonna stop now, I'm gonna stop now. So is there any question guys, up to now? Yes. We have two from the online audience, "do you shoot jpeg, raw, or a combination of both? "Do you see the need to shoot a wedding in raw?" Okay very good question, I when I started digital, I started with jpeg, there was not good raw converters, jpeg is shooting transparencies. You have to be 100% correct, to get the right light. Whereas raw, it's like film negative. So with raw you can post-production and since 15 years, I've been shooting only raw. It is very important to shoot raw because you can get so much detail so many corrections. I shoot raw and then convert it into jpeg post-production, which we're gonna see tomorrow. One more question. Phil asks, "why don't you use a lens hood?" I don't need one, I always lose them. (laughs) I lose my lens, because the way I shoot, I don't shoot against the light, very few. And against the light a bit of glare into the camera, that's fun too. So I don't need, I don't even have filters to protect my lens I just scratch my lens again, I always do. And that's special effects. (laughs) Just a bit of softness in the middle always helps a bit of glare, you know? Yeah, a lens hood is good but, I, the way I shoot with light is always behind me. So there's no light coming into the camera. Okay, any questions in here? I see a combination of black and white and color and I know you pre-design it before the bride sees? No, usually because I have so many images captured on the day, if I pre-design maybe they won't be the best ones that the bride likes. So, I let her choose her favorite and I, and my favorite and then I design the album. So I prefer that way so that, it's more her pictures so, she has a bit of control on design, that's very important for me. So it's group work, instead of only mine. You don't mind combining on the same layout page colored and black and white? If it's on the left side of the page or right it doesn't matter actually, right, left, yeah, it doesn't matter. See, there's so many rules made up from our grandfathers but I'm a different person now and I decide, if it looks good I will do it. So, it's okay you know, sometimes I cut the heads, you know? Yeah, I'm, that's perfection, but I have an hour or two hours to shoot the whole wedding and I can't everything, I can't be, either I shoot a lot of pictures, or I shoot 10 pictures and then not have a good sales out of it, so it's very important for me to capture a lot of pictures and look for the expression, that's the main thing.

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Yervant

Yervant (Zanazanian) is an internationally recognized wedding and portrait photographer based out of Melbourne, Australia. He is a member of AIPP, the <a href=" http://www.aipp.com.au" target="_blank">Australian Institute of Professional Photography</a> where he has established himself as one of the most awarded photographers in Australia.

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topics covered in this class

Wedding Photography Business Portrait Photography

Ratings and Reviews

a Creativelive Student

I am SO grateful to CreativeLive as well as Yervant for taking the time to put on this class. So many times while sitting in this class I thought to myself "what have I been thinking?!" I have so much to learn! I loved hearing about Yervant's process for creating images, but what inspired me even more was his advice on how to view, and treat yourself as a professional. I completely agree when he said photographers are creative but we are "terrible business people." But I aim to change this in my business from this point forward, thanks to this class! Yervant's advice on how to value, protect, and sell your art is priceless. I have always valued printing and creating products clients can hold, but I don't think I understood the real emotional value in it until this class. When he pulls those images we just watched him create for the last two days, off of that printer, and they are there before our eyes, I had an emotional reaction to it. I want my clients to experience the same, so I must value it and create opportunities to educate my clients. Thanks for the kick in the pants that we all needed Yervant! And I hope this will not be the last time I get to experience your education in my life. I said this many times to other students during the class, but I will say it again here, I want to carry a mini Yervant with me every where I go! Thank you Creative Live and thank you Yervant!

Claudia Montero-Kubli

I love it!!!!!! I am so inspired, I learned a lot! thank you Yervant for sharing your Talent with us this two amazing days! Thank you to all the CREATIVE LIVE staff you are awesome!!!! best time! I want to come again!

a Creativelive Student

Yervant’s ardent love for wedding photography and capturing his brides in their best light is unquestionable. His love for this photography community and his regard for our respect in the world hierarchy is without reservation. Yervant’s willingness to share his knowledge and skill for all these things to come together is beyond generous. These are some of the things that help Yervant to effortlessly stand out as a photography master and this is exactly what this class is about… plain and simple.

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Bride Dressed with Bridesmaids

Bride Dressed with Bridesmaids

Lesson Info

11. Bride Dressed with Bridesmaids

Lessons

Class Introduction

Client Focused Wedding Business

Marketing for the Wedding Business

Pricing & Sales Strategies

Wedding Client Interaction

Find Your Photographic Style

Gear, Lighting & Camera Settings

Capture the Bride Getting Ready

Bride with Dress

Connection with Family