Lessons
WHY Targeting is So Key
1Introduction
02:07 2Getting Started
01:31 3Ad Breakdown 50% Content, 50% Targeting
03:13 4Scaling Limitations: You're Always Limited by Audience or Budget
02:05 5Quiz - WHY Targeting is So Key
Custom Audiences
6Deep Dive into the 11 Types of Custom Audiences
30:57Timeframe Breakdown
02:51 8Naming Convention for Custom Audiences
04:42 9Best Audience Sets to Start With
02:31 10Using Event Audiences to Automate Lists
03:08 11Quiz - Custom Audiences
Lookalike Audiences
12What is a Lookalike Audience?
09:26 13Which Custom Audiences Create the Best Lookalike Audiences
02:27 14Strategy for Lookalike %
02:48 15Naming Convention for Lookalike Audiences
04:55 16Quiz - Lookalike Audiences
Saved Audiences
17Demographics, Psychographics and Behaviors
13:37 18Narrowing and Excluding
07:06 19Geo Breakdown
04:12 20Using Connections
05:08 21Combo Audiences
04:29 22Audience Sizing
05:00 23Naming Convention for Saved Audiences
05:55 24Quiz - Saved Audiences
Ad Implementation for Freelancers
25Get ROI for Your Clients
08:54 26Scaling: The 3 Ways to Grow a Custom Audience
02:19 27Avoid Audience Burnout
05:33 28Expanding a Lookalike or Saved Audience
03:31 29Split Testing Audiences
05:19 30Determining When an Audience is Not Performing
10:46 31Quiz - Ad Implementation for Freelancers
Conclusion
32Wrap-up
01:55Final Quiz
33Final Quiz
Lesson Info
Strategy for Lookalike %
wow. So remember the first lesson in this chapter we showed you how to build a look like audience anywhere from 1 to 10% want to hit when it comes to this, you should always always, always start with a 1% lookalike. I see so many accounts out there that are using only five or 10% look like audiences and I've never understood why I suppose if you don't really understand how it look like audience works then 10% look like definitely sounds better than 1%. But in this case smaller percentages are actually better. Think of creating a look like like you're scanning a document onto a computer and then re scanning that image multiple times. Each additional scan will lose some of the definition from the original image. It looks like percentages work the exact same way each incremental percentage you create will make your audience less and less of a true look like to its seed Now depending on what country or region you're advertising in, you may never need to run look like audiences that are hig...
her than 1% after all. A 1% look like in the US will give you an audience of around two million people plenty of room there to advertise. But there are some cases where you're gonna want to utilize these larger look like audiences like a or even 10%. The first reason to do so is something we discussed really early on in the course. I'm sure you remember by now what it is is that you're always limited by audience or budget. Some of your clients may have a very big budget that could burn out 1% look like audience. So if you notice your frequency is rising above two per week and those assets or the relevant scores decreasing while negative feedback is increasing. Those are signals that you're using up your audience and it's time to expand into some larger look likes. In this case you could use again a 35% look like audience. Since we always want to be learned by budget, not by audience because it's harder to scale growing an audience than it is just increasing the budget. Let's discuss another common example where you should use some bigger look like audiences now. Let's pretend you're running some ads to 1% look like audience and you're getting great return. The client is very happy. You should test using other look like audiences for scaling to see if they perform good as well. It might be clear you've chosen a good see if you look like and the audience is resonating with the content. Now we want to extract as much juice from the orange as we can. Time to get greedy. So for example, let's say that my client has a c. p. a goal of $50. I'm running some ads against 1% look like and getting conversions for just $15. I would try testing a 2% 3% 4% etcetera. Up until the point that I'm surpassing my C. P. A. Goal. So maybe I find that a 5% look like it's a $45 C. P. A. But a 6% gets a $55 C. P. A. There's my cut off. Now. I've created five other assets that I know are profitable for the client according to their goals that they gave me. So just remember in general, you're 1% look like should be your breadwinners. But the last thing we want to go over is that hopefully will create a lot of lookalike audiences now based off our best seats. And let's make sure we're naming them properly in the next lesson.
Class Materials
Bonus Materials with Purchase